Social Business Sandy

BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Blog like Steve Jobs?!

So I have been hooked on some of the videos on Sell like Steve Jobs, Pitch like Steve Jobs, etc.  So I decided I would do Blog Like Steve Jobs!

  • Sell dreams, not products … It’s important to have great products, of course, but passion, enthusiasm and emotion will set you apart.
  • Create Twitter-like headlines … If you can’t describe your product or service in 140 characters, keep refining.
  • Introduce the antagonist … great brands and religions have something in common: the idea of vanquishing a shared enemy. Creating a villain allows the audience to rally around the hero–you.
  • Stick to the rule of three … the human brain can only absorb three or four “chunks” of information at any one time …
  • Strive for simplicity … It’s difficult to find 10 words on a dozen Apple slides. Most of Steve Jobs’ slides are visual–photographs or images … Jobs tells the Apple story; his slides complement the story …
  • Reveal a “Holy Smokes” moment … There is always one moment in a Steve Jobs presentation that is the water cooler moment … These showstoppers are completely scripted ahead of time … everyone who watched it–and those who read about–seem to recall …
  • Share the stage … Your audience craves variety. Give it to them. They also want to see teamwork. Show it to them.

2 Comments

  1. Good Points.

    Uniloc – Giving IBM the power to know.

    Protecting the web from Fraud and Predators.

    Working together to create a smarter and safer planet.

  2. Good Points.

    Uniloc – Giving IBM the power to know.

    Protecting the web from Fraud and Predators.

    Working together to create a smarter and safer planet…

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