Social Media ReOpens A Murder Case!

February 4, 2009

An interesting one that came up today!

This is a book review that ended up re-opening a murder case.

The power of social media! Read it here!


  1. Great lecture today!
    Would love advice on social marketing on a shoestring.

  2. Thanks for the link… That post is one that *still* amazes me. The review was a basic run-of-the-mill one, and not at all targeted towards some sort of grass roots effort to reopen a case. In fact, I wasn’t even aware of the real case it was based on.

    But social media took over, and here we are. If I can say I played a small part in bringing justice to a long-forgotten murder, that’s great. But regardless of that, I have plenty of material now for how a single blog entry can change the course of action in a significant way.

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