Today, we will discuss "N" from the ANGELS framework. I am here at Wharton with a group of Chief Learning Officiers and Chief Process Officiers! My topic is on the use of Social Media in Strategy and Analysis of the market. ( You can see the video by clicking here! http://www.youtube.com/watch?v=f9oNE7bSiDg&feature=PlayList&p=0270CF7431B8451D&index=2 In this video we look [...]
Yesterday, I provided you with a look at my 1st video.. hope you enjoyed watching it! My second video highlights the "A" in the ANGELS framework. How to Analyze your market place (click on me!) - the whole premise is to insert Web 2.0 methods into traditional approaches. 1. How do you look at the globalization [...]
I just developed a video series that is posted on YouTube for my latest Marketing 2.0 book! For the next few days, I'd like to highlight points from each video so please check it out and use them! My first video is an intro to the ANGELS framework: We look at what is marketing 2.0? [...]
I was just in Dubai and heard from some of our clients that they are facing challenges they’ve never experienced before. At the same time external factors in their environment are forcing downward pressures on their businesses, they must still achieve growth targets/metrics and reduce costs… and they must execute with even greater speed than [...]
An interesting one that came up today! This is a book review that ended up re-opening a murder case. The power of social media! Read it here!
Over the weekend I was catching up on some of the new thoughts in Social Meida and came across a note from Dee Fleming. She was commenting on a training seminar I did internally for the Super Women of IBM and she included a link to a cool article. In the article, the woman called [...]