Liking isn’t leading! Did you see our #IBM Point of View in the WSJ? #socbiz #ibmsocialbiz #

December 6, 2012

I love this statement “Liking isn’t leading” .    What does it mean?   To me, I see leading organizations that are using social business technology to positively disrupt their industries and create competitive advantage.   This companies are now moving from “liking” – simply using social technology for basic communication, to leading – where they are applying social tools and culture to fundamentally change their core business processes, leading to positive disruption within their organizations and their industries.
Today, organizations are recognizing that there are numerous opportunities for them to rethink their core business processes through the application of social. Business is ready for social. They are leveraging social to activate people to create a smarter workforce and delight customers by creating exceptional customer experiences.

Moving from Liking to leading means both activate the workforce: improve productivity and unleash innovation by tapping into the collective intelligence inside and outside their organizations and delight customers:  to increase loyalty, advocacy and revenue by listening, analyzing and acting upon new insights to satisfy individual customers needs.

What do you think?


liking to leading

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