I am here in Saigon, or Ho Chi Minh City, for our next stop in the Social Business Roadshow! Did you know that in terms of economic growth, Shanghai gets top rating followed by Ho Chi Minh City! And there are more motorbikes on the road than I have ever seen! I saw one motorbike with 6 family members on it and then this one … note that the bike is carrying a refrig and a plasma TV AND the guy is on the phone!
It’s clear we are now in the midst of a revolution. People are using these connections as a primary means of communication, in many cases, replacing other more traditional interactions. Vietnam has only 27.1% social users – however, statistics show that the percentage of connected users who are highly engaged in online activities is high 45% in Vietnam, demonstrating an eagerness to adopt greater Internet usage in Vietnam. The average Vietnamese Internet user is 27.4 years. According to statistics, most Internet users in Vietnam are Communicators (48%) and Influencers (27%); the popularity of social networking, email and a focus on online communication means there are many opportunities for online marketing and connecting through social platforms like Facebook or Twitter.
The packed out room today shows that leading companies are seizing on these opportunities to create real business value – moving from using social technologies for basic communication to driving disruptive change in their industries.
Here is the great Vietnam Team!