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CMO + CIO = Social Dream Team! #socbiz #ibmsocialbiz

June 9, 2012

I love this infographic from the new IBM CMO study!

First, data is driven by marketing!

Second, the budget for IT to solve Social Business problems is in the hands of Marketeers!

Finally, the 2 in the box approach is a best practice to the new Social World!

3 comments

  1. I love this study! Sent it out to our whole team at SocialChorus with my highlighted notes and comments and it was used by just about every department of our team (sales, marketing, product and business development)

    Encouraging statistics and great insight, please keep it coming Sandy & team!


  2. I love this study! Sent it out to our whole team at SocialChorus with my highlighted notes and comments and it was used by just about every department of our team (sales, marketing, product and business development)

    Iwata did a great job with this study, encouraging statistics and great insight, thanks for posting Sandy.


    • Yes I agree! Our CMO is awesome and shares tranparenting with all! IBM is a great company and I appreciate your sharing with others as well! Sandy



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