I am very excited about today’s coffee break as it showcases the reasons why companies become Social Businesses.
IT is from IBM’s Trend Report on Cloud, Social and Mobile. Take a listen!
Disagree with your idea about companies going internal to test out and train staff on social media. Internal use is different from customer facing activities. Productivity and innovation in the workforce is a great value — and are reflected in your #2 and #3 items as well.
Also wonder if the “marketing” item from last year has not disappeared, but has instead been refined into specific marketing elements, like idea generation via marketing. Social media (coupled with some analytics) provides instant focus group feedback with great reach.
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