Catch it livestreaming on Wed November 16th !!! Click on Wed!
http://www.informationweek.com/thebrainyard/e2-santa-clara-2011
And would love your thoughts!
Sandy
BIZTECHBUZZ in the world of social, cognitive, IoT and startups
Catch it livestreaming on Wed November 16th !!! Click on Wed!
http://www.informationweek.com/thebrainyard/e2-santa-clara-2011
And would love your thoughts!
Sandy
From our latest IBM Retail study, this Black Friday will be very SoMo focused!
Starting on Black Friday (or Thursday), an unprecedented 15 percent of people in the U.S. will log onto a retailer’s web site through a mobile device.
IBM reports that in October nearly 11 percent of people used a mobile device to log onto a retailer’s site, up from 4.2 percent in October 2010. Additionally, mobile sales continue to increase, reaching a high of 9.6 percent in October 2011, up from 3.4 percent in October 2010.
One of the new trends expected to take place is among Android users. And for the first time, the growing number of Android users will demonstrate similar levels of mobile shopping as iPhone users. These October 2011 numbers show iPhone accounting for 4 percent of mobile traffic and Android 3.5 percent. The iPad will also play a big role in holiday shopping this season. In October, iPad conversion rates reached 6.8 percent as compared to the overall mobile device conversion rate of 3.6 percent.
IBM also says that mobile shoppers will display a laser focus on buying this season that surpasses that of other online shoppers with a 44.2 percent bounce rate on mobile devices versus online shopping rates of 37.3 percent.
Social influence, mainly from Facebook, will also play an increased role in the buying process this holiday season. According to October conversion rates, 9.2 percent of consumers that visited a retail site from a social media site made a purchase. This compares to 5.5 percent of all direct online shopping last year.
All signs point to this holiday season being a big one for SoMo!!!
My presentation is posted here!
The 2011 Tech Trends Report surveyed more than 4,000 Information Technology (IT) professionals from 93 countries and 25 industries who provided their views on future IT trends. The results also show a growing need for technical skills in the areas of business analytics, social business, mobile computing, open source technologies and cloud computing. Read the report at: http://www.ibm.com/developerworks/techtrendsreport, share your opinions at #TechTrends and see what IBM experts are saying about the findings at: www.youtube.com/IBMEcosystem
The world has gone mobile and that means big opportunities for developers, business partners and entrepreneurs.
· Everyone’s doing it: Three of four survey respondents are currently working in mobile computing
· Its an App World: The top focus areas for mobile are enterprise app development, Industry specific apps and extending mobile to core applications
· Openness is key: The openness and ease of development make Android the platform of choice for developers (70%) vs iOS (49%)
· Region differences: The US and Russia are building infrastructure while India and China are building applications
Social, Local and Mobile go together. SoLoMo — it’s the buzzword du jour meaning “Social, Local and Mobile” These days, everybody is talking about social features, local business (i.e. coupons) and mobile applications.
And at IBM, we help our clients understand how the “SoLoMo” sector can be applied to business.
In the video, I call out what IBM calls Social Business. A Social Business does more than use Twitter and put up a Facebook Fan page. A Social Business means that every department, from HR to marketing to product development to customer service to sales, uses social media the way it uses any other tool and channel to do its job.
A social business is an organization that uses social networking tools and mobile devices fluently to communicate with people inside and outside the company. It’s a strategic approach to shaping a business culture. Becoming a Social Business can help an organization deepen customer relationships, generate new ideas faster, identify expertise and enable a more effective workforce.
Social networking has had a profound effect on society, couple this with the explosion of mobile devices and new Cloud delivery models, a perfect storm of industry trends is merging that makes this the right time to move social from the hands of teens to business.
Be a part of the SoLoMo discussion and join us on Twitter using hashtag #IBMsocialbiz
Proof?
I love the McKinsey reports on the Business Value of Social.
The latest report was just published in October 2011. The heaviest users of Social enjoy the benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measureable effect on their businesses.
Some of the cool experiences and facts that you could use with your company include:
Overall Usage:
Management System:
Results:
My team is in Japan and discover a big AHA moment for Toshiba!
In August, Toshiba’s research and development division decided to use IBM Connections for an internal jam to prepare for their technology preview. The jam was conducted during a 4 day time span in early October and was deemed a success as they had roughly 400 participants across R&D, Engineering Planning, Sales, Marketing, Personnel, and other divisions. This maxed out the number of people as they had only wanted 400 .. WOW!
Toshiba leveraged a focus on Communities. They had a main jam Community to guide the discussion rules and provide information by using wiki, files and bookmarks. The bulk of the content was contained in 10 sub communities for discussion around different themes primarily using forums and the ideation blog. Each sub community had a facilitator and leader. Prior to launching the jam, Toshiba used blogs, board updates, email and other collaboration tools to market and announce the internal jam.
The actual content of the jam is confidential to Toshiba, but here are some interesting facts from their jam.
This Toshiba example, is indictative of using Social for Ideation or Innovation. McKinsey says that on average a company using Social for Ideation improvements see a 20% success rate improvement in new product, offerings, or program introductions!
What’s your story!
This is our last of this week’s focus on Crowdsourcing. Market Research 2.0 will be done with Social.
Here is a great example. Charlene Li, author of Open Leadership and Groundswell, is using information for her next piece of research.
To whet your appetite, here are some early findings so far from her Crowdsourced research:
Take the survey! It takes only a few minutes! And experience crowdsourcing!
Yesterday I was invited to share Social Business for the NAFE group, the group of Female exeuctives dedicated to assisting women in their search for professional growth.
While waiting to present, they shared some facts that I found appalling. They come from a Catalyst study:
The working session then focused on these women helping to set up “Sponsorship” focus vs mentoring. The full study showed that woman do have mentors, but not sponsors. People willing to stand up for them, and push them and let them learn in new roles. Men tend to get these “potential” promotions based on their sponsors.
The same strategies don’t work equally well for men and women. Women must adopt strategies different from their male colleagues’ to advance their careers. When women were proactive in making their achievements known, they advanced further, increased their compensation growth, and were more satisfied with their careers. They also advanced further when they proactively networked with influential others. Making their achievements known did not impact men’s careers. Rather, gaining access to influential others also helped men advance, and indicating a willingness to work long hours and conducting external scans for other opportunities helped men increase their salaries.
Hope this helps. As a mom and a professional, it helps me doubly. I’d love your thoughts.
Crowdsourcing is a top value of Social Business. Crowdsourcing is the act of soliciting input (knowledge, insight, ideas and other forms of social capital) from a widespread, diverse population in order to produce an optimal solution, product or service. Often either monetary or non-monetary incentives are provided as motivation.
How do you select your crowd for this innovation?
Some suggestions!
And always thank the Crowd!!!!
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