From the 2011 Trend report of over 4000 clients, internal deployment outpaces external usage of Social. This survey was across 93 countries and 25 industries.
Social Business Coffee Break! Using Social to Generate Opportunities in #Sales! #ibm #ibmpartners #socbiz #ibm
I continue to value Social in sales efforts. As we close out 4Q and ready for 2012 (!), I'd love to hear your thoughts on how you leverage social in your sales efforts.
Social Business: Should we be thankful for Millenials? #Millennial #ibm #socbiz #ibmsocialbiz #e20conf
Thinking through Social over Thanksgiving, I pondered the age of Social. As my daughters look at me crazy at needing a mouse (why can't you just use your finger speaks one of the Apple generation), and my daugther's friend asks my husband what a modem is when he speaks of ancient history of computers. I see [...]
Happy Thanksgiving and did you know? Turkeys are social !!! #socbiz #ibmsocialbiz #ibmpartners #thanksgiving
Since it is Thanksgiving and I love social so much, I wanted to know the linkage between being "social" and turkeys! Surprisingly, turkeys are social animals. They enjoy the company of other creatures, including humans. They love having their feathers stroked. (Like we do on Twitter -- when someone retweets us!) They live in flocks-sometimes [...]
Gamification is the process of using gaming thinking and mechanics to solve problems, and engage users. And it is fun! Fun sells and drives engagement. While some think this is just marketing http://www.bogost.com/blog/gamification_is_bullshit.shtml, I asset that the concepts have merit for our new Millennials as do many others who view this is the next big [...]
So 2 of my favorite things: Shoes and Social Analytics. IBM showcased its Value on Social Analytics in showcasing a fav buy of everyone in the Black Friday Sales! Shoes! A look back at the last 100 years of shoe fashion trends reveals that heel heights soared during the most prominent recessions in [...]
Continuing our Social Business Coffee Breaks! This week the focus will be on Gamification! Gamification
Interesting to me from the IBM study that there is going to be more app dev on Android than Apple.
IBM completed a 2011 Trends in the market and in the Mobile side, we identified with around 3000 people the most common use cases for Social - Mobile better known as SoMo. I'll be posting case studies on these scenarios, like the one we saw for Hilton yesterday, around these scenarios. Do you have any [...]
This week's theme is SoMo....which is the Social and Mobile codependency! The example is Hilton. Hilton Worldwide drive real business value, including: 1.Improved overall guest experience 2.Drive down cost 3.Set a standard for how hotels should be Check out the Hilton iPad Custom Apps that drives competitive advantage – Virtual Concierge Application. It features •Room-service menus [...]