Social Business: Germany Social? ! #jamcamp #ibmsocialbiz #socbiz

October 28, 2011

Being just in Germany, I had read that Germany was not yet ready for Social Business.  But studying the facts, and seeing the number of German companies already adoption social at great rates, like Bayer, Sennheiser, and more I think that Germany maybe behind in Social adoption for personal reasons but not in business. A recent report for Dell from Trendstream showed that 70% of German businesses are using social media for business purposes and 40% for customer acquisition

In the chart below from the Global Web Index, we see that Germany is the second country in its use of Social to research products and find new products to buy.

 What are your thoughts on Germany and Social?   What about your country?


  1. Hi, I partly agree to your Statements. We have a lot of companies doing pretty well, like BASF, Lufthansa, BMW, Daimler, Adidas, ….. or smaller corps like Ritter Sport, Krones, Westfley, Schott, …………

    But the Mainstream seams to be still in the stage of “exploring & testing” Social Media” searching for solutions matching business goals and processes.

    The best overview on the state of Social Media in Germany gives our latest survey realized togehter with Univerity of Leipzig http://bit.ly/mZyYrJ

    Yours Stephan Fink

  2. […] social business adoption data about Germany can be somewhat hard to find, I was able to uncover a recent citation from IBM’s Sandy Carter, who found just recently that 70% of German companies are currently using social media for business […]

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