Social Business Sandy

BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Singapore Airlines is becoming a Social Business! #socbiz #ibm

I just left Singapore — sad to leave.

From a Social Business perspective,  the country is moving ahead on Social Business.   Janet Ang, IBM’s Country General Manager,  is an avid Social evangelist in the country and it shows.

Case in point is Singapore Airlines, my fav airline in the WORLD as they have amazing service (see below as I left my plane and the team took pictures with me as we chatted on Social around the world!)

Singapore Airlines turned to IBM to Empower its geographically distributed workforce, leveraging IBM Connections for communities in marketing and human resources.    With this expansion, the airline has started to strengthen their global communications.       (Read their press release here: )

Its clients want it to be a great brand online as well as offline.     I loved this blog of suggestions to Singapore!  Its message…As of last month, there were 191 airlines on Twitter. Of these, only 85 had actively been tweeting. And only 28 provided 80% of all tweets! Singapore Airlines has been a great offline brand. My hope is that this doesn’t become the case of too little. Now, they need to make sure they don’t get lost in the crowd of 191 airlines on Twitter, and create a brand on social media that’s just as lovable


  1. Great to see more airlines becoming social! Have you had a look at our analytics – Airlines on Twitter –

  2. Dear Sandy,

    Great post, and good to see SQ going down the social business path. I’d be keen to find out what the results have been from their implementation of IBM Connections.

    Appreciate you mentioning my article on their Web 2.0 strategy. They’ve taken a step in the right direction finally.

    – Shashank
    P.S: If you recall, we met at Global Brand Leadership Awards in Mumbai last year 🙂

  3. When I left Singapore, I was also sad. Singapore Airlines was a great experience. The people are incredibly welcoming to visitors. Singapore is such a modern and immaculately clean city. “Come back,” they said to me, “tell all your friends in America that they should come see us too!” I am an ambassador for Singapore and long to return 🙂

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