I just left Singapore — sad to leave.
From a Social Business perspective, the country is moving ahead on Social Business. Janet Ang, IBM’s Country General Manager, is an avid Social evangelist in the country and it shows.
Case in point is Singapore Airlines, my fav airline in the WORLD as they have amazing service (see below as I left my plane and the team took pictures with me as we chatted on Social around the world!)
Singapore Airlines turned to IBM to Empower its geographically distributed workforce, leveraging IBM Connections for communities in marketing and human resources. With this expansion, the airline has started to strengthen their global communications. (Read their press release here: http://www-03.ibm.com/press/us/en/pressrelease/32535.wss )
Its clients want it to be a great brand online as well as offline. I loved this blog of suggestions to Singapore! Its message…As of last month, there were 191 airlines on Twitter. Of these, only 85 had actively been tweeting. And only 28 provided 80% of all tweets! Singapore Airlines has been a great offline brand. My hope is that this doesn’t become the case of too little. Now, they need to make sure they don’t get lost in the crowd of 191 airlines on Twitter, and create a brand on social media that’s just as lovable