Today, our Social Business word of the week is Engagement.
My thought is that Engagement is the Energy of Social Business.
Engagement is about your connection with your clients, influencers, and others. Your emotional connection with your client or employee usually created by exceptional experiences that are integrated, interactive and identifying. A Social Business connects people to expertise. It connects individuals whether customers, partners or employees as networks of people to generate new sources of innovation, foster creativity, and establish greater reach and exposure to new business opportunities.
It establishes a foundational level of trust across these business networks and thus a willingness to openly share information, developing a deeper sense of loyalty among customers and employees. It empowers these networks with the collaborative, gaming and analytical tools needed to engage each other and creatively solve business challenges.
How do you engage?
Collaboration
Most companies today are missing the opportunity to ‘socially collaborate’ with their channel partners/ sales intermediaries to disperse content/ info/ news to the ‘joint’ customesr (whteher B2B or B2C). By collaborating more closely with their partners in the social media sphere, vendors could make their IP go further while strengthening their relationships with their partners … and enabling these to become the ‘social trusted advisors’.
Cheers/O