Monthly Archives: August 2011


August 2011

Get ready for Get Bold! Social Business is the 5th Era in Business Transformation! #ibm #ibmpartner #getsocial11 #ls11

By |August 30th, 2011|

I'd love you to order the new book with IBM's Point of View on Social Business and over 70 case studies that you can learn from! Here's a quick peek!

Social Business Learnings from HURRICANE Irene! #ls11 #getsocial11 #socialbiz #ibm #ibmpartner

By |August 29th, 2011|

As I was in Hurricane Irene this weekend, I thought of the similarities of a Hurricane and Social Media! 1. The EYE.   A Hurricane makes motion around its Eye, the center of the storm.   A Social Business should make motion around its value add..  It should focus on sharing expertise and ways to listen, more [...]

Social Business In Real Life! #socialbiz #getsocialbiz #ls11 #ibm #wrightsville #wilmington

By |August 25th, 2011|

Today I was seeing how Social Business is impacting everyday life, not just work! Hybrid media is now becoming common. As I am watching the weather on the hurricane, I saw the "traditional " media mixed with social.  Check it out!   ThenI went to Chick Filet -- one of my favorites!  And going through [...]

Social Business: SXSW Panel Votes! Need your help! #getsocial11 #ls11 #gitomer #socialbiz #ibm #ibmpartners

By |August 18th, 2011|

All:  I love SXSW and the conference in Austin! It has the best forward looking views on Social! For some reason, my entry this year on the site is having a title issue so that no one can find it to search on it. I still your votes!! Can you please help me?! While SXSW [...]

Use of Social in Lead Passing ! Part 2 of Social Selling – #getsocial11 #sales #gitomer #ls11

By |August 13th, 2011|

A few days ago, I posted on how we are using Twitter to get leads into our system. I received several comments and questions about lead passing.   Let me share with you a few examples of how we use social to pass leads!  Afterall, we do not want to throw those new leads away! A [...]

Social Business: Culture Eats Strategy For Lunch! #getsocialbiz #socbiz #ibm

By |August 12th, 2011|

Mark's New Blog!

Get Bold! Coming out September 15! Free Chapter 1! #getsocial11 #ls11

By |August 12th, 2011|

Team: I am honored to have been asked to write an IBM point of View on Social Business.  This book, called GET BOLD, comes out on September.  It has inside its covers over 70 case studies from Great and Leading Clients like:  Celestica, Avery Dinenison, IBM, Cemex,  and more. Compliments of IBM, here is Chapter [...]

Social Business: Selling with my fav Twitter! An IBM example! #socbiz #ls11 #ibm #ibmpartner

By |August 11th, 2011|

Yes, you all know I love Twitter!  But did you know that it is a powerful business tool?  In IBM, our team must attract a high volume of leads from a new set of customers.  Since Social has become a tool for getting information on products and services, we wanted to explore how to leverage [...]

Social Business: What do you think about Klout? #socbiz #ls11 #ibm #ibmpartner

By |August 10th, 2011|

There are huge debates on the value of Klout.  (Don't know what it is ?  Go to and check it out!) Klout currently tracks a user’s Twitter, Facebook, Linkedin and Foursquare activity. It is reportedly looking at Google+ integration!! My Klout score to date is 61.  I have been reading about it for a [...]

Social Business: CEOs in Social Media; #getsocial11 #ibmpartner #blogher

By |August 9th, 2011|

At Blogher, Indra Nooyi, CEO of Pepisco, spoke to 3500 women at Blogher on Saturday. She really set the pace saying that the future of Pepisco is Digital! Why don't more CEOs leverage Social?  Or do they?    A majority 64 percent of CEOs are not using social media to engage with the public and other stakeholders, [...]