I had the pleasure to meet with Lowe’s Andy Carusone at E2.0 and hear about the amazing results that they have achieved. I loved his style and approach in his success case for Social. 400 Communities active and engaged!
How did they do it? Three key points from Alex Williams’s Blog interview!
- Discovery: The created a Web site at their big sales event. People sought it out. It was a way for the sales people to communicate. This is a critical point. The people wanted more. They were hungry for it. They were not force-fed marketing dribble. They engaged and began reaching out beyond the conference itself. Lowe’s provided the tools. The people used them.
- Transparency: People shared their success. Ideas spread. They cite one example where they gained an additional $1 million in sales. That’s small change, in our view, compared to the social capital gained but that’s a point for another post.
- Behavior: Lowe’s avoided the ROI trap. Hurrah! Instead, they looked at the return on behavior, not technology
And here is the PROUD IBM team wearing the IBM Connections Shirts.