Social Business – E2.0! What is a Social Business? #socbiz #e2conf #ls11 #getsocial11June 21, 2011
I am here at E2.0! Moving around a bit slowly but meeting some great clients all day today! Tomorrow I have a client breakfast, a community manager lunch, a session at 1:30PM and a book signing!!
I love that the conference this year is dedicated to Social Business! But today I six clients ask me what a Social Business was!
So here’s my first post from E2.0! What is a social business?
|A Social Business is a business that embeds “social” in all of its processes, connecting people to people, people to information, and data to insight. It is a company that engages its employees and clients in a two way dialogue with social tools, is transparent in sharing its expertise beyond its four walls, and is nimble in its use of insight to change on a dime, It is different from Social Media, in that Social Media primarily addresses or focuses on marketing and public relations. (That’s where the media comes from.)|