Monthly Archives: November 2010


November 2010

Social Media Sandy’s Take on IBM’s Industry Symposium

By |November 11th, 2010|

The IBM Industry Symposium was in Spain this week -- featuring a business development day and 2 days with global clients. My key take aways from the event: 1.  Smarter Planet is an aspirational goal. Clients see value in the Smarter Planet value proposition and view the goals as their goals. 2.  New language.  LOB [...]

Social Media and Oncor: A Smart Grid Utility Company

By |November 10th, 2010|

Really?  Oncor -- the largest utility company in Texas -- and the leader in Smart Grids, not only speak Texan, but social media?  Texas utility Oncor is communicating with customers via social media in order to meet the needs & expectations of their customers! I am live at the IBM Industry Symposium, and I heard from Mark [...]

Social Networks and 1800 Flowers: Live from IBM SIS!

By |November 10th, 2010|

Chris McMann, President from 1800 Flowers, says that Social Media gives his company a competitive advantage.   They use this new dialogue both internally and externally.   For instance, for their call centers, since they are now remote, they leverage internal communities for keeping in touch with the corporate culture. Externally, they had people staffing Twitter, Facebook [...]