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Aussie Case Study — Live from Web 3.0!

June 4, 2010

Alex Crompton is speaking about his Social media experiences and sharing best practices!

What’s his challenge?  92% unaided brand awareness but only 6% market share.   His view was that social media could assist with market share!

His view:  Social Media is an engagement technique not a selling technique!

How did he start:  In Australia, he looked at where people went.  In Australia, average time spent is around 6 hours.   You cannot buy people’s time and attention in the SM space.  Interruption marketing will be rejected!  Give them something they value.  Earn the right to sell!

The bottom line:  Alimeter/Wetpaint Market Research:

The most valuable brands in the world are experiencing a direct correlation between top financial performance and deep social media engagement.

Modeled after Obama’s campaign.  The message was the core — the change.   Listened and then changed the core message based on feedback.  The hub and spoke model!   Not back to the old Ogilvy model!

#1 tactic used: SEO — #1 ROI producer for Social Media.  Social Media supports SEO through referred links.

5 comments

  1. Sandy, I’m listening to your interview on Computer Outlook right now. Please send me a free copy of your Marketing 2.0 book – John Darrow, 4899 West Colorado Avenue, Denver, Colorado 80219


  2. Sandy, I also listened to your interview on Computer Outlook. As a business owner I struggle with the social media/marketing thing. I would be very interested in reading your book, could you please send me a copy? Brian Crandall 13502 NE 78th Circle, Vancouver, WA 98682.
    PS: How about that John Iasiuolo? He is such a handsome man, he has a face for radio! But I love him and I love his show.


  3. Heard the interview on the Computer Outlook show and would like a copy of “THE NEW LANGUAGE of MARKETING 2.0”


    • Super! Can you send me your mail address? Sandy


  4. Hi, Sandy!

    You did a terrific job yesterday on the Computer Outlook show! And I would LOVE a copy of your book sent to me at 4001 S Decatur Blvd #37-107, Las Vegas, NV 89103.

    Thanks!
    -Sharon



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