Social Business Sandy

BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Month: January 2010

Avatar and 3D — The 3D’s of observation

How many of you have seen Avatar?

What’s amazing to me about that movie is the technology and the 3D experience.  It impacted me so much I decided to sit down and really think about how it will impact the future of our social businesses.

I came up with 3 Ds of impact! Data, Desire, and Domain Eminence! 

1)  Data Overload Savior?!  Since we are all in data overload, 3D can help make us more action oriented!  For instance,  Deutsche Bahn (DB), Germany’s national railway uses visualization software to create information-rich user displays for its new train dispatching application, resulting in improved speed and accuracy of decision-making and reduced staff training time to use the dispatching system to “almost zero” from 5 to 8 days per user, according to DB Systems management. 

By visualizing the data, making it come alive, the teams could focus on acting on the data, not trying to sort through data.  A great direction to head!

2)  Desire.  Techcrunch declared Avatar the iphone app for movies!So true, now that you’ve seen this movie, who wants to see a movie that’s not 3D?   This movie teases you with the potential of what is to come.

I now want to see my Twitter IDs in 3D and collaborate in 3d!.  See this Youtube video on how it might look — just a start!

3)  Domain Eminence!

I can envision using 3D — to showcase domain eminence.  For instance, see how the medical field is using 3D !  How cool is this one to take the medical profession to the next level of customer service!

And then I have personally experienced 3D power with the game that we are using to showcase our technology education!

I have to show it to you!    What do you think? It has a 80% higher recall through 3D education !

I’d love your thoughts.  Are you seeing the impact of 3D today?  What do you see for tomorrow?

3 Proof Points that Social Media HAS gone mainstream. Check out this …..

As I was thinking about social media in 2010, I believe a different thought process because Social media is NOW mainstream!  My proof? 

Everyone is doing it, speaking it, and mobilizing it!

Here are the big 3 I read over the holiday!

1) Top 100 Companies “doing” social media! I love this article on Social Media ratings for companies around their Social media saviness.  This means that Social Media has now become mainstream.   Check out the who whose list of those who are leveraging Social Media.

Is there anyone off the list on the Fortune 500?    Well, a few, the biggest Exxon, Chevron, GE,

I love this survey too!  According to a survey from the Association of National Advertisers (ANA), BtoB Magazine and ‘mktg’, despite continuing concerns about measuring ROI and effectiveness, two-thirds of marketers have used social media in 2009 and half have used viral videos, making these two formats the fastest-growing tactics in marketing!!!

 2)  Social Media Terms go mainstream!   When even my dad says, you’ve been tweeting a lot lately, you know something is happening!

I went to see if this was just “my family” or broader.  Check this research out — already “unfriend” and “hashtag” have made the dictionaries as common terms!  The world is changing!

Some examples include:

Words of the Year 2009

Tweetup – noun: a meeting or other gathering organised by means of posts on the social networking service Twitter. [from tweet + up on the pattern of MEETUP].

Hashtag – noun: a # [hash] sign added to a word or phrase that enables Twitter users to search for tweets (postings on the Twitter site) that contain similarly tagged items and view thematic sets.

Tag cloud – noun: a visual depiction of the word content of a website, or of user-generated tags attached to online content, typically using colour and font size to represent the prominence or frequency of the words or tags depicted.

Slashdot effect – noun: the slowing down or crashing of a small website due to a huge increase in traffic when the website is linked to another, much more popular one.

Unfriend/defriend – verb: to remove from one’s ‘friends’ list (e.g. on a social networking website).

3)  Mobile is main stream and everything hot is on mobile — over 50% of B2C marketers are using Social media on Mobile!

While mobile is used by 32 percent of overall marketers, it is three times more likely to be used by B2C versus B2B marketers (52% vs. 18%).

Social Media is mainstream!!!!