Monthly Archives: July 2009


A new type of community! Introducing BlueWorks!

By |July 31st, 2009|

Communities and social networks are being used more and more by companies to assist their clients on targetted areas. Yesterday, we continued our work in Social media focusing on a community experience (based on our technology and Cloud) for business users working with their processes. BlueWorks delivers a community to business users with a set [...]

Update on Gaming in the Social World!

By |July 30th, 2009|

      We talked about using gaming to train and drive demand in the new world.   We piloted an Innov8 gaming strategy (see this post! and have now gone to Innvo8 2.0!   I wanted to share the updates & progress with you on our great IBM gamer Phaedra Boinodiris! Web Traffic/Metrics Traffic [...]

BlogHer – My Top 10 as a First Timer!

By |July 25th, 2009|

My first time at BlogHer! I had the great pleasure to attend BlogHer for the first time this year. How did I get to attend? A perfect storm really. 3 things happened that allowed me to attend: first, a customer had asked me to support them in their session and to talk about how my [...]

BlogHer Keynote — A Group of Self Taught Geeks who are doing amazing things!

By |July 24th, 2009|

The keynote kicked off in Chicago with an amazing group of women!  BlogHer was totally sold out!  In today's world of travel cut backs, and reduced expenses this is amazing to see over 2K women! Some of the key points: Women are the majority of internet usage now - 53% Women who are on the [...]

Coach — Crowd Sourcing with Social Media – Know of anyother great examples?

By |July 23rd, 2009|

The Coach team crowd sourced its product development of a Tote while holding onto to their brand.  I heard from Vanessa Flaherty, Jamie Dicken, and Stephanie Rohlfs on Coach at BlogHer! A Simple, crowd sourced campaign. Coach wanted to reach a new and younger market. They wanted to engage the younger generation in a new way. [...]

BlogHer — Fiskar’s Use of Fiskateers!!! Great social networking case study!

By |July 23rd, 2009|

Fiskars! 360 year old brad is the second case study at BlogHer. Three talented women spoke: Angela Daniels, Carrie Woodward, and Suzanne Fanning How did social media start at Fiskars? They started with what do people think of when they think of the brand Fiskars. They wanted to build an emotional bond with Fiskars. They [...]

BlogHer Update! Best practice! AllState’s Lizzie Schreier

By |July 23rd, 2009|

I am here in Chicago using to Blogging Best practices in 5 Case studies! Here is case study #1! AllState! My key take aways 1) Issues in regulated industries. Discussion of liability if someone takes advice from a Allstate message board. Seek advice from legal in these industries. 2) Have a strategy - [...]

From BlogHer’s New Social Media study!

By |July 23rd, 2009|

I am in Chicago at the Blogher conference, speaking and meeting with customers and partners! They shared their latest social media study. Some interesting facts! * 43M women read/write blogs (from from 35M last year) * Time shift to social media continues. Women using social media use between 20-40% less TV, papers, etc. * 75% [...]

Kaui features Jagged Coast

By |July 17th, 2009|

There is a 15 mile coast in Kaui known as the Na Pali coast! Much of it is inaccessible due to its sheer cliffs that drop straight down, 1000s of feet into the ocean. But it is beautiful! I went to view it in a helicopter and in a boat to get both views. You [...]

IDC on Social Media!!!

By |July 15th, 2009|

Well– you can’t go too far these days without reading or hearing about Twitter, or LinkedIn, or Facebook, or blogs, and the list goes on. And it’s fun it seems. But is it for business use? Or is this all a big waste of time? I’d argue that it’s worth looking at – but there [...]

Our Social Media Guidelines!

By |July 15th, 2009|

Check them out!

From the Social Media for IBM Partners talk — Part 2

By |July 15th, 2009|

@: At reply. A public tweet directed at a fellow Twitterer, such as @Barack Obama, that shows up in their Twitter stream. DM: Direct Message. A private message that appears in a Twitter inbox. You can only direct message people who follow you. RT: Retweet. A tweet that you like so much that you are [...]

Definitions from my Social Media Presentation to IBM Channel Partners! Part 1

By |July 15th, 2009|

Virtual World: Immersive social experience Facebook / Myspace: Social Networking LinkedIn: Career-focused networking Viral: Leveraging pre-existing social networks in self-replicating process Serious Game: New way of education and enablement Widget: Mini-web app Wiki: Users freely create and edit web site content Blog: Web-based discussion tool Twitter: Micro-blogging web and mobile-based Yammer: Corporate micro-blogging, segmented by [...]

Sunrise at a Crator in Hawaii! Consistency yet branded!

By |July 15th, 2009|

While on Maui, we also went to see the sunrise at the Mt. Haleakala ! You get up super early -- yes, 2AM -- and drive up a very curvy road to see a breathtaking sunrise over a crator. But a sunrise? Haven't you seen a sunrise? (Take a peek!!) The beauty of [...]

Kilauea – The Most Active Volcano! Active matters!

By |July 14th, 2009|

Kīlauea is the youngest and southeastern most volcano on the Big Island of Hawai`i. Since 1952 there have been 34 eruptions, and since January 1983 eruptive activity has been continuous along the east rift zone. Many believe that Kīlauea ranks among the world's most active volcanoes. Because of its activity, it happens to be the [...]

The Seven Sacred Pools in Hawaii! A Story Lives in your Heart Forever!

By |July 13th, 2009|

I was just in Hawaii and will feature a series on the relationship of those sidetrips to Social Media! Too much vacation? Tell me what you think! While in Paradise, I went to visit the 7 Sacred Pools in Hawaii's Maui Island! These "7" pools are beautiful -- and there are more than 7 for [...]

Costa Rica President!

By |July 10th, 2009|

I was just in Costa Rica - a beautiful country - to meet with GBM -- our key partner there and several customers. Also I attended the OMG meeting. While there Richard Soley had a guest speaker at the event -- the President of Costa Rica. He is an amazing man with a Nobel Prize [...]