G is for your Go To market socially play!
March 2, 2009We are continuing our series on the Angels framework. Next stop is “G”: How to Go To Market socially and how to develop your go to market plan.
http://www.youtube.com/watch?v=GzIFVJTbh2s&feature=PlayList&p=0270CF7431B8451D&index=3
Some focus areas discussed in the video include:
1. As you add social media to your marketing plan, you need to remember the value propositions as they make a difference. Companies forget that the same marketing principles apply. The value propositions need to be compelling and differentiating – set your market apart.
- How do you make it compelling? Represent the value of your company. differentiation
- relevance
- compelling nature
- enduring
2. As you develop your plan, relationships are very important so remember the three C’s:
- customization – i.e. Sears – My Virtual Model
- co-creation – how do you enable your customer to use your technology to shape the future
- collaboration – facilitate discovery and take action – how do you engage the tools and images?
3. Master the wheel of influence
- Target by audience – i.e. Twitter, Bloggers, Governance and Universities
