Monthly Archives: March 2009


March 2009

Scream in the marketplace with Social Marketing!

By |March 30th, 2009|

We are continuing our series on the Angels framework. Today, I'd like to discuss "S" : Scream! ... use technology to scream into the marketplace. Check out the video at: It highlights the two core attributes of Screaming: 1) Understanding the dichotomy in your marketplace today: understand the nature of digital citizens vs. non-digital citizens, [...]

NYC TweetUp! East Coast Rocks!

By |March 25th, 2009|

Well, we ended up with 62 people are our NYC TweetUP on Madison Ave on Monday night! It was a great group of folks who attended with amazing social media stories of use and value, new applications, and even one person who had never been on Twitter that signed up immediately in the room (yes, [...]

Top 5 Do’s and Don’t from Jeremiah’s Discussion with IBM’S WebSphere Event

By |March 23rd, 2009|

Guys ... I took the 10 that Jeremiah gave us into 5!!!  He is amazing and loves this space 1)  Don't obsess over the tools!  His advice?   Watch the early adoptors and see what they are adopting.  Tons of new tools being developed every month!  Choose carefully based on what you want to do!  But [...]

Social Media Tweetup in NYC! Join Us!

By |March 18th, 2009|

I am so excited! Coming to the East Coast -- live -- a Social Media Tweetup! We had one in the Valley -- that was so energizing but being an East Coast girl, we must try one here! Every day companies are devising innovative techniques to leverage Twitter, MySpace, Facebook, Lotus Connections, WebSphere Commerce, iLog Visualization and [...]

7 Key Social Media Trends in India

By |March 17th, 2009|

A friend of mine in India sent me these great trends for India. If any of you have trends for other parts of the world, can you please Tweet me or Blog me? Thanks!   Top Seven Social Media Predictions for India for 2009 1. Citizen journalism will come into its own in India.   [...]

L is how to you measure leads from Social Media!

By |March 16th, 2009|

 Today, I'd like to discuss "L" from the ANGELS framework: Leads and Revenue which is really the bottom line! Check it out at: We look at how do you "show the money" from your Social Marketing? Highlights include:Metrics: don't just measure the start and the end but look at the in process pieces ie: [...]

Great Social Networking article ! Check it out!

By |March 12th, 2009|   Social Networking and Blogs Surpass Email in Popularity With 67% of the worldwide internet population visiting, social networks and blogs are now outpacing email in popularity. They've become the 4th most popular online category, according to Nielsen Online. "Social networking has become a fundamental part of the global online experience," says John Burbank, [...]

E = Energize the Channel and Community Socially!

By |March 12th, 2009|

Continuing our series on the Angels framework, today, we will discuss "E": how to Energize your channel and your community, one of my favorites! Check out the video (do these help?) We look at how to choose the vessels available in social media based on your goals: dialogue, collaboration, sharing, etc. It all depends [...]

AMA Radio Interview on Social Media!

By |March 4th, 2009|

G is for your Go To market socially play!

By |March 2nd, 2009|

We are continuing our series on the Angels framework. Next stop is "G": How to Go To Market socially and how to develop your go to market plan. Some focus areas discussed in the video include: 1. As you add social media to your marketing plan, you need to remember the value propositions as [...]