h1

IBM is #1 for the 5th year in Enterprise Social Software! A COOL Infographic

April 24, 2014

YEA!  Today, IDC announced that for the fifth consecutive year, IDC ranked IBM the #1 company in worldwide market share for enterprise social software. According to IDC’s analysis of 2013 revenue, the worldwide market for enterprise social software applications grew from $968 million in 2012 to $1,242 million in 2013. 1

Today more organizations aspire to become a Social Business. Leading organizations – including 75 percent of the Fortune 100 – are transforming how they connect, collaborate and get work done using IBM enterprise social software.

You guys all know I love basketball so I love our infographic looking at the progression.

THANK YOU to all of our CLIENTS who made this happen!

 

WINNER Infographic_social_software_2010-2014_FINAL

h1

USC’s Pete Cardon – an advocate for Social in Education!

April 23, 2014
h1

By 2019, Most Developers in the World will live in India! IBM Loves India INNOVATION!

April 21, 2014

Today, the developer ecosystem in India is the second largest in the world, and by 2019, it will be the largest in the world. 

There are about 18.2 million software developers worldwide, a number that is due to rise to 26.4 million by 2019, a 45% increase, says Evans Data Corp. in its latest Global Developer Population and Demographic Study.

Today, the U.S. leads the world in software developers, with about 3.6 million. India has about 2.75 million. But by 2018, India will have 5.2 million developers, a nearly 90% increase, versus 4.5 million in the U.S., a 25% increase though that period, Evans Data projects.

India is ready and Social!   It is the land of Creativity, Bollywood and rich Social Networks!

India is land with rich cultural heritage, creativity and vibrancy. Bollywood is a testimony of that.  Last time I was in India, it was my birthday and we celebrated in style with the great music and people!  The soft power of India is visible on the world map. The nation of young developers has risen to the opportunity that a smarter planet can offer them.

In preparation for a business trip to India, I tweeted about my excitement and energy to spend some time in India as I’ve seen it grow as an emerging and innovative country. I have visited India before, meeting with customers and being the keynote speaker at industry leading events. I arrived in India after a long flight and nightmare experience in baggage claim. The hotel seemed like a reprise and all thoughts were focused on collapsing into sleep.

When I arrived at the hotel around 11 p.m., the hotel general manager told me that he had put the “group” waiting for me in a conference room, because it had become too large for the lobby. I was not expecting any group and made sure I told the IBMers from the region to greet me in the morning as to not take them away from their families so late at night. After completing the check-in process, I turned to the conference room where the hotel had directed me, not realizing that my “tweet” had become a connection point.

Here in Mumbai, thousands of miles away from my home in the United States, was a group of people who knew me only by my blogs, LinkedIn groups, and tweets. They trusted my expertise and were anxiously waiting to greet and talk to me about Social Business. Through that one tweet, some of the most dedicated followers in India had determined which conference I was speaking at, and therefore at which hotel I would be staying. They had also determined the flight by asking the front desk for the “expected time of arrival,” so they gathered and hoped for some time with me, which I gladly gave to my new “friends.”

I was amazed that this tweet had truly been heard across the world, and trusted by thousands of people. My connectedness had engaged this group. While social media’s growth in India will be largely dependent on the penetration of broadband, this “group” was proof that the global connectedness had extended to the Indian people from one person to another and one business to another.

We believe that Developers from this part of the world can change the game for a Global Impact

There is transformation happening the world over. In a smarter planet everything is connected. People and devices. There are millions lines of codes in a fighter aircraft. Software development and deployment is not only impacting human lives but is re writing a whole generation. BlueMix is  a level playing field for enterprise and individual developers

Codename : BlueMix is an enterprise-grade platform that allows you to build Apps as if you are playing in a sandbox! You can now create Apps with the efficiency of a cold-blooded cyborg with a single solution environment with instant services, runtimes, and infrastructure you need to push your future ideas into the present.

IBM Brings the Bluemix days in 10 Indian Cities!!

To tap into the technology skills, the BlueMix days will travel to all top developer populated cites in India.   The vibrant startup ecosystem can jump start through these events and we are seeing that the valley is not anymore confined to valley anymore. Startups with intent to impact global technology are emerging from these cities. For example,  Ideas and prototypes around wearable devices are coming from places like, Startup Village ( a startup incubator) from Cochin, Kerala ( popularly known as God’s own country ).

Generic-Poster-25th April 2014

The Institute of Academic excellence and research can add value to our business – – India has invested in technology leadership and nurturing them from very beginning and world of technology is enjoying the fruits.   Cloud Foundry as an open source platform can be a game changer for Sis looking for the next big idea.

Bluemix makes you cool. – Have you tried bluemix.net ? Trust me hexagons are cool!!!!

Bluemix Hexagons

 

h1

Ecosystem Interview: Bobbie Carlton, Mass Innovation Nights

April 20, 2014

I had the pleasure of doing an influence roundtable up in Boston with key people who influence the Entrepreneur and Start-Up Space in the Greater Boston area.

Mass innovation nights are so innovative that I wanted to share how this effort helps shape the ecosystem in this region that focuses on Healthcare, Energy, and Bio innovations.

h1

Social can help you find the Right Expert! (Don’t use a day a week!)

April 14, 2014

Did you know that up to 1 day/week is lost just looking for information to help you do your job.*  * “Evolution of the networked enterprise”, McKinsey & Co, March 2013, p 46

Social can help you in finding that right expert! See this high ROI use case!

 

 

h1

Digital Tip of the Week – Customize the URL of your LinkedIn public profile

April 11, 2014

A customized URL will make your profile look more professional and easier to share with your contacts. The default LinkedIn URL for personal profiles has a lot of number at the end. You can use your own name and surname (if they have not already been taken) and make it look nicer. To do so, go to the editing options of your profile and click on Customize your public profile URL down on the right-hand side.

h1

Ted Rubin at Brand Innovators Austin on Social Business!

April 10, 2014

Check out the amazing Ted!

h1

My Interview with EyeQ – One of the 5 most promising companies from Dreamit Ventures.

April 9, 2014

Recently, I had a chance to sit down and dish with eyeQ’s CEO, Michael Garel.  eyeQ has been recognized for its worldclass Retail app!

Michael, you have been around the country talking about your application running on Bluemix.  Can you tell me what your App does?

eyeQ is the in-store shopping app shoppers don’t have to download  Let me explain: there’s a lot of development and effort  in the market going into building shopping apps that promise to bring some of the online shopping capabilities into they physical store –both for the shopper and the retailer or brand. An in-store shopping app can give shoppers a different experience based on where you have browsed in the physical store.  It can customize offerings based on who you are, and learn about your interests by what you click.  The problem is that – try as they might – retailers are lucky if they can get 5% of their shoppers to download even the most compelling app, and even fewer open it up in the store.  So we think about the store app a different way. We turn the whole store into an app.  Instead of remembering to open an app on their phone, shoppers actually walk into our app when they walk into the store.

We use a combination of three technologies to give shoppers an extremely helpful, personalized shopping experience – like they get from eCommerce – and to give the retailer or brand shopper intelligence, behavior data, and marketing responsiveness that they get from eCommerce, but we do it all in the physical store.  The three technologies are touch screen displays, visual analytics, and location. The touch-screen displays give information to shoppers that they prefer to have before they buy – ratings, reviews, and information about related and recommended products. Our screens give the retailer the click-through patterns that help them create an even better shopping experience.  Think IBM Coremetrics, but in the physical store. The visual analytics helps to instantly customize content to the age, gender, and even mood of the shopper.  Think online-profiles, but derived from physical information.Finally, we determine position and browsing patterns in the various store departments using location sensing. Think of this capability as a physical cookie.

When we combine all these sources of information and engagement we can give shoppers the type of highly personalized shopping experience they are used to online, but with all the instant gratification benefits of shopping in a brick-and-mortar store. And they physical store – where 93% of all retail sales still occur – transforms from a data blind spot into a rich and meaningful source of actionable information for both retailers and brands.

Being a lean startup, some of our challenges are time and resources.  BlueMix assists us in solving these challenges.  Using BlueMix we have been able to re-allocate time spent on server deployment and maintenance to product development.  This allows us to accelerate our time to market and iterate our offering.  Additionally, BlueMix makes it really easy for us to scale our cloud infrastructure as our deployments continue to grow.
2.  Recently you were named one of the top 5 most promising companies from Dreamit Ventures.   Tell us about that.

Dreamit Ventures is a global startup accelerator that takes early stage companies with exceptional leaders from around the world and provides a small amount of capital, mentorship and guidance to help us grow exponentially in a very short amount of time.  When we joined Dreamit, we had been working on eyeQ full time for 8 months – further along than most of our classmates.  Our goal was to leverage the resources available through the accelerator and their network to help build our pipeline and get us ready to raise funding.  Additionally, one of the founders of DreamIt is also a founder of Monetate, who has been very successful in enabling websites to deliver personalized experiences – so it’s been great to work with him with the vision of creating a seamless personalized shopping experience both online and in-store.

Our class had 9 companies – all stellar and all will be very successful.  Our class has companies from as far away as Bangalore, India.  Others are from Spain, Sweden, New York, Boston, DC, Seattle, Houston, Chicago, and Dallas.  We were the only Austin company.  All are companies that will disrupt the markets they are going into. Here’s a list of companies:(http://www.dreamitventures.com/dreamit_classes/austin-14/)

At the end of an accelerator program there is a demo day – where all companies pitch their companies to a room full of investors, influencers, stakeholders, and media.  Tom Cheredar from VentureBeat was covering our demo day and wrote an article highlighting his top 5, and we were very excited that eyeQ was included.
3.  What are some of the critical trends you’d like to leave folks with in Retail?

  1. eCommerce has taken 20 years and a lot of innovation and investment to up to 7% of all retail sales. It did that by creating new ways to be more responsive, engaging, and personalized. New technologies have finally enabled physical stores to emulate those capabilities, and the growth of these technologies will be dramatically faster than online was.  Soon physical stores will begin to re-balance the sales growth by employing theses techniques.
  2. As eCommerce and “pCommerce” develop the same capabilities, there is an opportunity to close the loop on the customer experience – for example, browsing online leading to better recommendations in-store, in-store browsing leading to better recommendations online. People will be able to opt-in to an amazing, continuous shopping experience.
  3. As shopping behavior data from the 93% of sales in-store is married to the 7% from online, the value of the combined data will increase exponentially.
h1

Cloud and Bluemix heading into 200 Cities!

April 8, 2014

Bluemix Days are all over the world!   Register here:

BlueMix_blog_v81

h1

Social is Global! International Trends Dynamic Duo Vblog and Inforgraphic

April 7, 2014

Happy Monday!

I love the fact that Social is Global!   This drives international differences.

 

global social

h1

Congrats to IBM! Per NAFE, top company for female executives(15 years in a row!!) Proud to be an IBMer!

April 4, 2014

I was truly honored to accept the NAFE award today on behalf of IBM and its women executives worldwide, recognizing that IBM as a top company for female executives for 15 years in a row!

I would personally like to thank Ginni Rometty for her leadership of IBM.  We have been improving the % of female executives for a while, but 2013 was the largest increase in our history.

IBM’s view of diversity is that having a diverse executive base ignites innovation!

On behalf of IBM and women everywhere, thank you for the NAFE focus on women’s leadership and on this honor!

the team with NAFE

h1

A conversation with Mark Schaefer on social influence

April 4, 2014

I recently had a Twitter exchange with Mark Schaefer, Author and Blogging Consultant around the claim that Klout represents the new SAT Score. At SXSW we had a chance to get more into the discussion and talk about the wider discussion of the growing importance of influence on public social networks and within enterprises.

Read more on influence on Mark’s blog

h1

Continuous Customer Engagement!

April 2, 2014

I was reading last night about engagement. In my book “Get Bold” we defined engagement as the emotional connection with your client or employee, usually created by exceptional experiences that are integrated, interactive, and identifying.

A Social Business connects people to expertise. It connects individuals whether customers, partners, or employees as networks of people to generate new sources of innovation, foster creativity, and establish greater reach and exposure to new business opportunities. It establishes a foundational level of trust across these business networks and thus a willingness to openly share information, developing a deeper sense of loyalty among customers and employees. It empowers these networks with the collaborative, gaming, and analytical tools needed to engage each other and creatively solve business challenges.

engagement contin

Enagement is a great goal but Continuous Customer Engagement is the next turn of the crank.  It is about systematically interpreting and evolving a comprehensive understanding of an individual in order to engage that individual in a productive manner in any brand interaction.

The word “productive” is used very intentionally. As marketers extend their focus into customer experience and engagement, that idea of service is critical.

An offer may indeed be the right action in some cases. However, in other situations, the customer may be seeking information or struggling to accomplish a task. Marketing organizations in the leading companies that we’ve evaluated are differentiating themselves with their ability to interpret the customer’s need and determine the best possible action to take at any point in time and at any stage in the customer lifecycle.

Continuous Customer Engagement Rules: 

Those companies that practice continuous customer engagement have a set of rules.

  • First, they break the typical silos and barriers to that get in the way of being customer focused and treating customers more holistically. The expand the traditional aperture of marketing and think about how they will serve best serve the customer.
  • Second, they are beyond using “omni-channel” as a hype term. They are focused on building and creating a system of engagement that integrates and enables the the channels with rich, contextual customer insight and decisioning capabilities that enable them to listen and interact with customers much more effectively and dynamically.
  • Third, they foster a customer-centric and authentic culture that focuses on establishing a win:win with the customer. These marketers focus on helping the rest of the company understand and empathize with the customer. They also work to ensure that the company has a clearly establish set of core values and then lives by those values in every way that it operates.

Does your company practice continuous customer engagement.

h1

April’s Fool!

April 1, 2014

LoveConnections

h1

Introducing Love Connections !!!!

April 1, 2014

LoveConnections

 

 

h1

What are the attributes of a Social Advocate?

April 1, 2014

Yesterday I spoke to my team on how to be more of a Social Advocate.  This Advocate role is very important to companies because studies show that more people listen to word of mouth vs brand content.

Since I had this as our #1 question, I decided to do a quick blog entry on it as well to share more broadly!

A Social Advocate is a person who is passionate about your brand and references you in the normal course of business.  The recent Global Web Index, found that exclusive content motivates 21% to become a advocate brand.

Their characteristics are those of a Trust-builder, an Idea challenger, and a client advocate.  They specialize in the art of the conversation, asking questions, listening, and sharing a point of view.   They become the Go-to Person, …not just present in Social Media, they position themselves as credible and influential sources in customer networks.

Are you an Advocate?

h1

Meet Generation C! Connection, in Control, and Co Creators!

March 31, 2014

Happy Monday!

Welcome to our Social Business Coffee Break — a real fun one but important as well!

h1

Loving this Friday Find! Social Media Rules Infographic!

March 28, 2014

36-rules-social-media

h1

The Internet of Things is Here!

March 27, 2014

IOTgraphic

h1

Close Encounters of the Mobile Kind! What’s coolest mobile app?

March 27, 2014

 

 

 

Mobile ContestTGMC Infographic 1

BE THE CHANGE. Enjoy the joy experience of developing the apps on the go. Register – http://www.bluemix.net Demo- https://www.youtube.com/watch?v=ZR_jDitw0Sc

 

Thank you being part of India’s Largest Technology Contest for Students. The last date for project submission for The Great Mind Challenge – Mobility Contest is 31st March 2014. What’s the coolest mobile app you have made ? Hurry submit your projects now. Submission details on http://www.facebook.com/thegreatmindchallenge

 

h1

Blogging: the gateway drug to technology! Elisa Camahort Page and Jory Des Jardins from BlogHer at SXSW

March 26, 2014

BlogHer is one of my favorite content networks and events. So I was very excited to have the opportunity to talk to co-founders Elisa Camahort Page and Jory Des Jardins.

We talked about developing more opportunities for women in tech, why when thinking mobile you need to think tablets, and how in certain markets every blogger needs to be a pinner.

If you haven’t already, make sure you check out BlogHer!

h1

Bluemix Days! Join us !

March 25, 2014

Ecosystem_BlueMix_Days_Sandy_Blog_NOHIPAA

Cambridge BlueMix Day Registration: http://www-304.ibm.com/events/idr/idrevents/register.action?meid=16628&ieid=9475

Silicon Valley BlueMix Day Registration: http://www-304.ibm.com/events/idr/idrevents/register.action?meid=16628&ieid=9478

Complete list of BlueMix Days: http://www-304.ibm.com/events/idr/idrevents/detail.action?meid=16628&ieid=9478&cmp=pw&cpb=pw&ct=pwrss&cr=pwiic&ccy=zz

I

 

 

h1

What are the required Social Business Capabilities for a great Platform?

March 24, 2014

Happy Monday!

Since so many of you have asked about the needed capabilities for a Great Social Platform, I tried to simplify and explain based on my experience with many clients.

h1

Digital tip for Friday – Cleaning up your Twitter account

March 21, 2014

Having a lot of users following your account in Twitter is a good thing… or isn’t it anymore? As @digitalnaiv, it is worth to focus on a vibrant network or in one that is out of date? If you want to have a healthy community of followers, based more on quality than quantity, you can use tools such as Tweepi to force people to directly unfollow you. This way you can leave out those who do not tweet anymore or have abandoned accounts. This is useful also for doing some clean up on the people or brands you are following.

h1

A chance to shine: Show-off your mobile app at Impact 2014

March 20, 2014

Do you have a mobile app solution? If so, the IBM Mobile App Throwdown at Impact 2014 is for you!

We’re inviting developers and our IBM Business Partners to get up on stage and demonstrate new solutions that use the IBM MobileFirst portfolio or our newly announced IBM BlueMix.

The App Throwdown at Impact 2014 will be a fun, interactive event where we will feature you, your mobile app solution, and how it integrates on any one of our IBM products. This puts you front and center at a major IBM event where you’ll have the chance to demonstrate your solution live! The audience of clients, IBM Business Partners, and IBM sellers will select their favorite mobile app solution to win.

Will it be you? This is a great opportunity! Don’t miss it!

Listen to what past App Throwdown winner, My Menu, said about their experience!

The deadline for the App Throwdown is April 21st. IBM Impact 2014 is April 27th to May 1st.

Don’t delay!Register now!!!

h1

The IBM Design Team talk Bluemix!

March 19, 2014

I caught up with a number of young rockstars from our Austin design studio at SXSW, and asked them to explain the process for the design of IBM Bluemix. We had quite a discussion!

More on IBM Bluemix

More on IBM Design

h1

Selfies Explode but ROI comes from sharing value! Let’s do “other-ies”

March 18, 2014

I was thinking this weekend about Selfies after I saw so many taken at SXSW and highlighted in the Oscars.

I looked for some research on how prevalent this trend is becoming.  For example, a recent joint study of self-portraits in social media by three universities in the U.K. found that aggressively posting self-portraits on Facebook can alienate our friends and loved ones.  In another example, the study found that selfies compose a 30% of images snapped by everyone’s favorite demographic — the much-beloved millennial!!

So much focus now on “it’s all about me”. But you get more success when social is used for “value” of all opinions and offering a point of view.  

I think the leaders of social should push for sharing and valuing others.   determining what others need helps to spur on innovation and a focus outside yourself, vs inside your company.

The top ten most innovative companies had two-year compound annual growth rates of 60 percent more than the overall Standard and Poors Global.  For these companies, innovation is much more than a “big idea.” Innovation is an ongoing process of creating value from something new, such as new ideas, new technologies, new products or new processes. For example, 75 percent of successful companies rely on social networks to vet new ideas for success. They use them for:

  • Openly communicating strategy
  • Openly generating and prioritizing non-traditional ideas for new products and services
  • Innovating operations by teaming with external specialists and business partners
  • Innovating business models by combining emerging technologies with business imperatives to redefine the value chain or move into entirely new industries

Your influence matters!!  Encourage others and companies to :

  • “Engage the crowd” (internal and external) to vet new ideas not just sell their own
  • Deploy a portal that combines content, social and advanced mobile features to provide an exceptional digital experience for customers, partners, and employees to make it easy to share ideas
  • Deploy social gamification and social rewards systems to improve engagement and sharing
h1

Mobile is required for Social!

March 17, 2014
h1

SXSW Interactive at the BlueMix Blast!!!

March 14, 2014

For the last 5 years I’ve had the opportunity to attend SXSW in Austin, Texas.

sxsw shirt

More than 60,000 people annually attend the conference, which is consistently an overwhelmingly impressive display of up-and-coming technologies and inspirational industry thought leaders. This year, the two biggest highlights of the conference were enjoying creative culinary delights such as a burrito cooked by the Institute of Culinary Education chefs at the Watson Food Truck and having an opportunity to spend so much time with developers.

sxsw watson

If you had a chance to interact with more than 10,000 developers at once what would you ask them? I spoke with hundreds of developers and asked them to tell me about how they are using cloud, mobile, big data and analytics to innovate, address business pain points or create the next big consumer app. For example, wearable technology such as clothing that uses, sensors to help better manage an individual’s health.

During SXSW I first met with designers and front-end developers at our BlueMix Blast! See this amazing team below!

design team of BLUEMIX

In 2013, IBM unveiled a product design studio in Austin, which has brought together hundreds of designers and front-end developers to focus on how software is designed, developed and consumed by organizations around the globe. Next, I attended IBM’s BlueMix Party along with more than 400 developers looking for an opportunity to learn about BlueMix, IBM’s new platform-as-service (PaaS) that combines the strength of IBM software, third-party and open technologies.

What is BlueMix?

BlueMix is an open-standards, cloud-based platform for building, managing and running apps of all types (web, mobile, big data, new smart devices). Capabilities include Java, mobile backend development, application monitoring, as well as capabilities from ecosystem partners and open source — all through an as-a-service model in the cloud. When thinking about BlueMix, imagine tapping into DevOps in the cloud — an open, integrated development experience that scales, helping developers, independent firms and enterprise teams get started to build enterprise applications more quickly and effectively.

If you are curious about how BlueMix can help a business, check out this video conversation I recently had with Michael Garel, CEO and Founder of eyeQ, about customer engagement and how BlueMix allowed them to simplify and improve their development process:
https://www.youtube.com/watch?v=C7_UT02jVfQ

During my conversation with developers at SXSW three key points on the future of the developer and cloud ecosystem stood out to me:
1. It’s all about the tools.
Developers today are always on the look-out to tap into systems and tools that simplify and reduce the time needed to create an application and to provision it so that they can focus on what they do best—innovating and developing top quality applications. By using the right tools that eliminate complexity, developers can quickly turn their ideas into shipped products fast and lower their time-to-market by cutting application development and deployment times from months to days and hours.
2. Keep an open mind when it comes to open standards.
An open, flexible cloud environment connecting the enterprise and born-on-the-web developers using their choice of tools in a scalable model prevents vendor lock-in, accelerates innovation and fosters growth.
3. The developer community keeps growing in size and creativity.
According to Evans Data, there are more than 18 million software developers worldwide yet less than 25 percent are developing for the cloud today. The developer population is expected to grow to 26.4M by 2016 and the parentage of developers expected to develop in the cloud will grow by 44% to 12.5M by 2019.

With new tools, ideas and processes being brought to the table every day, it’s an incredibly exciting time for developers to jump into the sandbox of their choice and start creating! To start experimenting with Bluemix today visit: https://www.ibmdw.net/bluemix/

sxsw booth

h1

What happens when Watson goes in the kitchen? A culinary riot…

March 12, 2014
What can Watson bring in terms of creativity to the culinary world? Austrian chocolate burritos for one thing, according to James Briscione from the Culinary Institute of America. He says how from one seed ingredient, Watson can work on the pairings based on the characteristics and deliver surprising dishes, even for chefs.
Learn more about the science behind the Watson food truck 
h1

Live from the Watson food truck: video set of key takeaways from SXSW part 2!

March 11, 2014

The journey into the heart of innovation continues here at SXSW! Let me share with you what has been trending here in Austin.

I’d love to hear your feedback!

h1

Video Set of Key takeaways from SXSW part 1!

March 10, 2014

As someone pointed out yesterday: SXSW is not a conference but a festival. A festival of innovation I’d say! So what are some of the key takeaways from SXSW this year? Let me explain in this video…

If you are at SXSW, remember to come check out all the exciting activities from IBM!

h1

Social influence matters. Period.

March 10, 2014

PEP up your organization with an influencer program!

h1

Austin Entrepreneur Mike Little, MyMenu: bringing mobile, big data, and SOCIAL to restaurants!

March 9, 2014

Here in Austin Texas at SXSW!  I felt compelled to make sure we celebrate MyMenu, winner of IBM’s AppThrowdown at Pulse!

I recently caught up with Mike Little, CEO, MyMenu who explained how he is developing mobile solutions for restaurants that leverage the cloud and big data to help build client engagement.

MyMenu are one of the early adopters of IBM BlueMix.

h1

James Governor (RedMonk) on how cloud is redefining business!

March 8, 2014

It was great to catch up with James Governor, the founder of RedMonk, at IBM Pulse.

As you can see in this video, James talks about how cloud is redefining business and IT roles leading to a growing importance in trends like DevOps!

If you haven’t already, I’d encourage you to go check out RedMonk!

h1

Tim Brown, CEO of IDEO talks latest design trends at #SXSW

March 7, 2014

I’m sure many of you may be familiar with Tim Brown through his leadership of the ground-breaking IDEO design and consultancy firm. Well, SXSW offers many opportunities, including that to hear directly from luminaries such as Tim.

Phil Gilbert, General Manager for IBM Design recently caught up with Tim, who explained how design is impacting some of the most significant global trends: mobile and big data.

If you haven’t already, check out IDEO and if you are at SXSW, come see Tim speak later today!

h1

Who will win the title of the IBM SxSW Mobile Marketing Master?

March 7, 2014

It could be you!!  During SxSW,  IBM is holding the IBM Mobile Web Push Marketing Challenge. We are looking for creative mobile campaigns created with IBM Mobile Web Push.

IBM Mobile Web Push delivers personalized push notifications to mobile and tablet website viewers. Subscribers will get fast access to this service through the IBM Cloud for business online marketplace to start creating highly targeted and personalized web push notifications in minutes.  No databases, no programming, no headaches.

Submission consists of a 3 minute (or less) video showing:

  • Mobile Web Push marketing campaign
  • A short (500 word or less) testimonial of your experience.
  • Videos posted on YouTube
  • Videos must be received by March 14th

The Mobile Marketing Master will be announced in this blog on March 17th and showcased on IBM’s website.

Submissions will be evaluated based on:
Ingenuity (creative integration, elegance, novel use, etc.)
User Experience (memorable, visually striking, emotive, etc.)
Build your brand! Socialize your expertise! Submit your application today!

Take a look at a sample marketing campaign here . It was created in 90 seconds!

Get a jump start on the competition and sign up right now for a 30 day free trial and submit your video selection as the SxSW Mobile Marketing Master, or, if you want to talk to someone about this awesome product, come on by the Expo Booth 328/330 at SXSW and check out how IBM Mobile Web Push delivers personalized push notifications to mobile and tablet website viewers.

h1

Mar 8th – ‘Get Bold’ book signing at SXSW: learn the fundamentals of engagement in the age of digital!

March 6, 2014

SXSW is the place to be, come March 7th, and IBM will not be missing out! Each year we have a bigger and bigger presence, and the list goes on… but I’m saving that for another post.

In the meantime, block off 4PM on Saturday, March 8 to purchase a signed copy of my book “Get Bold: Using Social Media to Create a New Type of Social Business” in the SW Bookstore.

client speak on your behalf is more powerful SandyMeme2

Key topics I cover in the book include aligning organizational goals and culture, building trust and designing for reputation and risk management. With over 60 references from major brands!

Jeffrey Gitomer says “Sandy Carter has not just written a book, she has set a standard. Get Bold is NOT an option, it’s an imperative.”

Guy Kawasaki says “For crying out loud, IBM ‘gets’ social media. Don’t you think it’s about time that you do? This is the book to get you started.”
I’m proud to say that this book has been the #1 best seller at the IBM Pulse and IBM Connect conferences already this year!
Now a big theme at SXSW this year is how we build better engagement: as brands, individuals and citizens. Let me share with you a model for engagement in this excerpt from Get Bold:

GETBOLD

How Do You Engage?
There are three essential techniques that we have found have the greatest success rate. I call these the Three I’s:
- Interact (mobile, gaming, gifting, location-based services, crowdsourcing)
- Integrate (online, offline)
- Identify (content, emotion, personalize)
Note that each of these is a two-way engagement:
- To interact means that your clients or employees become active participants. For example, in gaming, they are playing the game, as you are teaching and instructing them in a fun way.
- To integrate means that your company will have online and offline engagements that fit together to form a full picture of your company. So you will not see one view in an event online and a different personality of the company in a store. If you are not integrated in your approach, engagement is weakened.
- In identification, the key is to identify with our clients or employees and to personalize your approach in engaging with them. Your goal is to provide them an experience that is just for them. They comment on your blog because it speaks in their voice, or about their passion, and gets them involved.
___
Want to learn more? Come to the book signing on Saturday, March 8 and pick up your copy of Get Bold!

h1

IBM @ SXSW Infographic! Rocking Bluemix, Chez Watson, and Social!

March 5, 2014

SXSW_blog_fullimage_v2

h1

How can you help more women enter IT? Reshma Saujani from Girls Who Code explains

March 5, 2014

I had a fascinating discussion recently with Reshma Saujani, Founder and CEO for Girls Who Code. We discussed why so few women are embarking in careers in Computer Science and what we need to do to address this.

You will find Reshma speaking at the upcoming SXSW conference in Austin, TX.  

h1

It’s a BlueMix Party at SXSW and YOU’RE INVITED! MONDAY

March 4, 2014

OK, here’s the lowdown.

We’re having a party at SXSW with food and drink and you’re invited! If you’re a developer who’s always looking for the latest and greatest technology to build on, or have an idea for the next big mobile app, this party is for you!

Register at http://bit.ly/1i3eWok and use the promotional code, SMAC_at_SXSW.

You’ll have the opportunity to learn about BlueMix, IBM’s open platform for developing and deploying omni-channel applications. Think about it, this could be the perfect environment for your next big project!

And, do you remember the supercomputer that won Jeopardy? We want YOU to put Watson to work with IBM’s Watson Mobile Developer Challenge! Learn how you can submit your ideas for a mobile application powered with Watson’s powerful cognitive computing technology.

Take advantage of this awesome networking event and the opportunity to learn more about the latest and greatest IBM technology.

So let’s get the food, drink, and ideas flowing! I look forward to seeing you there!

h1

What are the key themes at SXSW 2014? Design, Social, and guess what else?

March 3, 2014

Join me as I discuss with IBM Smartcamp finalists Shopa, Geekie and OnFarm the latest trends in the startup space right now that in particular are Keys at SXSW!

Come see us at SXSW 2014!

h1

Social Votes for Oscar winner! Wolf of Wall Street Streams Through!

March 2, 2014

oscar movie winner

h1

Pulse Cloud Ecosystem Announcements! A Summary Infographic!

February 27, 2014

IBMCloud_infographic_final

h1

And the winner of the IBM Pulse App Throwdown is… MyMenu!

February 26, 2014

We had five fantastic finalists demonstrating some superb applications developed on the IBM cloud and security portfolio.

Standing out above some stiff competition, I am ecstatic to announce that the winner is… MyMenu. This early adopter of the IBM Bluemix beta is bringing a menu of cloud, big data and mobile to restaurants, at the same time helping to reduce ‘appathy’ induced by downloading a separate app for every restaurant we frequent.

I want to extend a huge congratulations to MyMenu for developing a solution that appeals to anyone who needs to eat.

I applaud all of the ecosystem partners who submitted an entry in the IBM Pulse App Throwdown and helped make this event such a spectacular success!

h1

The IBM Pulse App Throwdown: who is your favorite cloud app?

February 25, 2014

Today is the last day to vote in the IBM Pulse App Throwdown!

So, who are these finalists? I’ve listed them all below, together with their video submissions. We will announce the winner during the IBM Pulse keynote tomorrow, Wednesday February 26. Click on the link to vote for your favorite now!

STEALTHbits

Track Active Directory, Exchange and more in real-time and send activity alerts to IBM QRadar in real-time.

Vote for STEALTHbits now!

Redis Labs

The Redis next-generation of ultra-fast in-memory databases pairs up with IBM SoftLayer to offer incomparable performance.

Vote for Redis Labs now!

Silversky

Offering secure cloud-based email on IBM SoftLayer to some of the most regulated industries.

Vote for Silversky now!

MyMenu

Advanced search technology and the IBM cloud will help unite you with your favorite meal.

Vote for MyMenu now!

CloudOne

The new CloudOne Cloud Locker enables the management of licenses in the cloud.

Vote for CloudOne now!

h1

Innovate like a startup: What Goliath can learn from David! Pulse it UP!

February 24, 2014
h1

Handly Cameron from Prolifics talks employee collaboration and dev@Pulse!

February 23, 2014

Handly Cameron is an Enterprise Architect with Prolifics and an IBM Champion. I caught up with Handly at IBM Connect where he explained how employees are turning to mobile and cloud-based systems for collaboration in the workplace.

Handly explained why dev@Pulse, which starts today, is so relevant for all developers!

h1

Not Seven of Nine – Eight of Nine! IBM Clear Leader in Social Business according to Experton

February 19, 2014

Back in 2011,  I told you about my trip to Germany and what I learned about German companies adopting social business principles at great rate, companies like Bayer and Sennheiser.  Even GAD as on stage to tell their Social Business Success at IBM Connect!

And just today, other amazing news has arrived from Germany! It’s about IBM and about our service and product offering being assessed by an external research, advisory and consulting company alongside over 90 other vendors.

Experton, the European Analyst firm, did this extensive vendor benchmark on Social Business for the German market. They are – at least to my knowledge – the first ones collecting data from Social Business Services up to different software components playing into the Social Business space. Just published early 2014 their study shows 9 different quadrants.

SB medium_ExpertonSocialBusinessLeader

And the results remind me of Star Trek Voyager  – 7 of 9. Why? IBM is in the leader quadrant in 8 of 9 quadrants. The only quadrant not listing IBM as leader is the one for Social CRM. And that’s just because IBM doesn’t have an offer in this space…

This is an outstanding and impressive achievement and shows the companies commitment in the Social Business space. You can find more information on the results here including some impressive numbers for the social business market in general.

According to Experton, the market for social business for communication & collaboration (SB4CC) even outpaces cloud computing as IT and business driver with a compound annual growth rate (CAGR) of 50% by 2016!

You want to get a summary of the study? Send a note to Stefan.Pfeiffer@de.ibm.com. He will make sure, that you get the PDF as soon as it’s available.

h1

What happens in Vegas, stays in the CLOUD! See at IBM Pulse!

February 15, 2014
Follow

Get every new post delivered to your Inbox.

Join 27,037 other followers

%d bloggers like this: