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What I learned from the Women of the Cloud Get Together at IBM Interconnect!

March 3, 2015

With over 1000 women joining us for the Women in the Cloud event at IBM Interconnect, we heard Ted Talks from:

  • Lisa Seacat DeLuca – IBM’s Most Prolific Woman Inventor
  • Maria Winans – IBM’s VP of Marketing
  • Marie Wieck – IBM’s GM of Software
  • Laurie McCabe – CEO / Founder SMB Group
  • Frances West – IBM’s Executvie for Accessibility
  • me!
  • all the women FullSizeRender

Here’s my Top 10.5 Top Aways!

  1. Learn how to say No!   Not every opportunity is a good one so don’t say yes to everything.   Pick and choose those with the highest Return on Investment or Most Joy!
  2. You Can have it ALL but you have to define what your ALL is.    What brings you joy and excitement should be your bar, not what others desire.
  3. Exercise!   Almost all of the TED talks valued working out to de stress and stay healthy!
  4. Prioritize yourself.  The analogy I used was on a flight and in life, put your safety mask on first.  Then you can help others.  Sometimes it is ok to make you a priority.
  5. Have a support structure.   All of us need help and so when your daughter comes home with that last minute tea and you have a big presentation, have a support team who can sub in when needed.  You’ll need a strong support network for your personal life to meet the challenges of integrating work and life. Ask help of those around you – friends, family, and neighbors
  6. Take risks. Stretch opportunities, coaching and placement in roles outside of your “comfort zone” is critical to building leadership attributes
  7. Have fun.    Many examples of where women excel more when they loved what they were doing.   Do what brings you joy!
  8. Move from “can it be done” to “how can I get it done”.   Attitude and tone is really important but for your teams and you!
  9. Believe in yourself.   Make sure you have confidence in you and your abilities and those crazy ideas.
  10. Give yourself permission. Don’t feel guiltly about decisions  Make a decision and stand behind it. As one executive put it, “Don’t spend your time feeling guilty afterwards because you may be putting unnecessary pressure on yourself.”

10.5  Get a massage weekly!

say no

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Entrepreneurs are driving Innovation in 2015!

March 2, 2015

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Selfies Can Reveal Your Health!

February 28, 2015

Compliments of Ray Hammond again!  I love this one!  (Follow him here — @hammondfuturist )
A team of researchers at the University of Rochester has developed a computer program that can help health professionals monitor a person`s mental health through the images from selfie videos the patient records while engaging in social media activity.
The method is a variation of existing health monitoring programs. The novelty here is that the user’s behavior. can be monitored quietly and unobtrusively while they routinely use their computer or smartphone. No extra information about how the user is feeling needs to be provided. No special accessories are required, either. The user just needs to go about their computer routine as usual.
During its experiments, the team, successfully measured a user’s heart rate simply by monitoring small changes in the patient’s forehead color.  Other visual signals could be extracted, such as blinking rate, eye pupil radius and head movement rate, from the video data, all of this using modern computer vision and signal processing techniques.

 

 

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New Startup: The Smartphone Device That Will Be Able To Detect Cancer In Your Breath

February 27, 2015

Compliments of Ray Hammond who alerted me to this cool Startup!   A device developed in Israel called the “NaNose” is claimed to be able to detect cancer and other illness simply by sampling human breath.
NaNose is now being ported to be available on a smartphone as an add-on called “The Sniff Phone”.
By identifying the special “odour” emitted by cancer cells, it is claimed the NaNose system can detect the presence of tumours, both benign and malignant, more quickly, efficiently and cheaply than previously possible.

It is claimed the system is 90 per cent accurate.

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IBM Interconnect Cloud Ecosystem Highlights! It’s all about the Cloud!

February 26, 2015

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Coffee Break: Jason McGee, IBM Cloud CTO explains why this is the year of the hybrid cloud!

February 23, 2015

Cloud is transforming entire industries around us! I recently caught up with Jason McGee, IBM Fellow and IBM Cloud CTO, who explains how cloud changes the way apps are being built and why this is the year of the hybrid cloud.

We’ll be discussing more of these topics at IBM InterConnect this week!

 

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Building an ECOSYSTEM for Growth Hacking: the Nustory Project!

February 23, 2015

As you know, I’m a HUGE fan of growth hacking and content marketing. Businesses need to embrace the most powerful digital engagement strategies and make data-driven decisions!

And what’s a core ingredient to make this happen? Skills!

We need new marketers that understand how to mine data to build PERSONALIZED relationships. We need project managers that know how to run an EFFECTIVE content calendar. We need data scientists and developers that can build the tools to TRANSFORM industries.

How do we build these skills? Through partnerships and development of an ECOSYSTEM. That’s exactly what we are doing with the Nustory Project. We’re matching student teams with startups to work on real-world challenges building and executing on content marketing plans.

Nustory In Action

Recipes for success:

Pair students with living, breathing startups

For this project, we are leveraging two key components of our ecosystem: faculty and students from our Academic Initiative AND startups from our Global Entrepreneur Program.

Faculty realize the need to build content marketing skills. As Peter Cardon from USC’s Marshall School of Business says, “Social media has turned brands into publishers, and the pressure to produce quality content is growing.”

Startups realize the importance of building content strategies to differentiate themselves as digital engagement becomes increasingly important.

Give students access to the best tools and platforms

To create a culture of success, we need to give students and startups access to the best tools!

Again we leverage our ecosystem, bringing in Hootsuite, the world’s most widely used social relationship platform and a key IBM social business partner . Through Hootsuite’s Higher Education Program, students access the Hootsuite  platform for sharing content across social media and measuring its effectiveness. Startups access the platform to validate content and provide feedback.

For a successful content marketing strategy, COLLABORATION is KEY! And when it comes to collaboration, developerWorks offers a best-in-class suite of tools, whether its wiki for posting challenges or the forums for sharing best practices across a number of student teams.

Use analytics and certification to drive performance

Today’s volatile business environment demands a flexible data-driven strategy to drive success. Throughout the Nustory Project, students assess the reach, engagement and action from the social content they generate. They use agile processes to constantly move in the direction of higher value for customers and the startups they represent.

It’s one thing developing skills, but how can students actually PROVE that they are knowledgeable in Content Marketing? All students in the Nustory Project have access to Hootsuite University’s Certification Program – one of the best in the business for social media and content marketing.

So remember, when it comes to successful growth hacking and content marketing, think SKILLS and think ECOSYSTEM!

Learn more:

1) Come see my presentation on Growth Hacking @ InterConnect!

2) Hootsuite University – Stay up to date in today’s rapidly changing media landscape through social media education and industry-recognized certification

3) Whether your are a student, faculty member or business, get involved in the Nustory Project

 

 

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Watch highlights from the critical success of PWLC 2015!

February 18, 2015

With a wealth of panels, speakers, networking and more the 2015 Partnership World Leadership Conference was a great success! Some highlights include the Women in Channels Luncheon, the Cloud Ecosystem Breakout Session, and the Cloud Deep-Dive Workshop. Check out this video recap of all the excitement:

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IBM’s New Millennial Study!

February 18, 2015

By 2020, Millennials will be approximately 50 percent of the U.S. workforce, and by 2030, 75 percent of the global workforce.   (Source: Forbes study)

I am sure you’ve seen some of the recent studies, highlighting how millennials will be a major part of the workforce going into 2020 and beyond.  A Forbes study, highlights that Millennials will be 50% of he US workforce by 2020!
This creates a great challenge for leaders who are faced with managing a workforce across multiple generations namely,  Millennials, Gen X (aged 35–49), and Baby Boomers (aged 50–60).  At IBM, we see the importance of understanding the preferences and behavioral patterns of each of these segments.
Today, I will share a few of the datapoints from this study from IBM’s Institute of Business Value that was released today!  Its a multigenerational study of 1,700+ employees from organizations across 12 countries and 6 industries

Here’s a few of our findings and actions for leaders in managing this multigenerational workforce:
One surprising finding is that Millennials want many of the same things their older colleagues do. While there are some distinctions among the generations, Millennials’ attitudes are not poles apart from other employees

50%+ of Millennials are accessing their personal social networks for professional reasons less frequently than Gen X employees.

While this finding may not be a surprise, we did find that Gen Xers use social networks more frequently (60%+) to communicate with colleagues, get industry information, and promote their companies products / services.  Given today’s escalating concerns about privacy and security, it’s imperative for senior leaders managing a cross generational workforce to publish social computing guidelines and ensure all employees receive direction about what can and cannot be shared externally

3 Actions for Senior leaders managing a cross generational workforce – How to get started
1. Focus on the individual (employee)
2. Foster a collaborative culture
3. Make customer experience a priority

More coming!!!

 

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Happy Valentine’s Day with a Social Business Twist!

February 13, 2015

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Live from IBM PWLC – Brian Fanzo (BroadSuite) on developing in the cloud

February 12, 2015

Follow Brian Fanzo on Twitter!

 

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Live from IBM PWLC – Diabetizer on the power of Bluemix

February 12, 2015

Diabetizer is an IBM Partner solution built on IBM Bluemix that can help the lives of the 300m worldwide diabetes sufferers.

More on Diabetizer

More on IBM Bluemix

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3 Pieces of Advice for Start-ups and Intrapreneurs from Unusual Places!

February 11, 2015

I am in Vegas and walked through a great museum with fun quotes and it made me think of the advice earlier from some of our Venture Capitalists!

1.  Fish are the last to recognize water.    Make sure that you are constantly evaluating the landscape.  Sometimes startups fall in love with their products and don’t see poor product-market fit with a solid business model.   Remember that the product must be desired by a customer — and there are many substitutes. At our last VC roundtable, the VCs said that they are always weary when someone comes in with an idea that has 0 competition  While this seems basic, I have seen many entrepreneurs dive into creating a product that they think is totally unique, not thinking through other options.

2.  It’s always better to be looked over than overlooked.  Many start-ups think about scale and overlook the way to get to need scale.   The priority should be on developer productivity and being able to deliver the features and platform that sets your product apart.   Focus on scale when it actually becomes a problem. You’ll be better prepared with more information about what to fix and where and hopefully with more help to do it.

3.  If you want the rainbow you better put up with the rain.    Many start-ups put their energy into impressing their boards and investors instead of their customers.    Of course you must work with your investors, but a great start-up filters those ides through the eyes of their clients and potential clients.    Don’t get distracted focusing on the wrong group.

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Live from IBM PWLC – Redis Labs on the power of Bluemix

February 10, 2015

More on Redis Labs

More on IBM Bluemix

 

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IBM SmartCamp Finals is Almost here!!! Join us!

February 10, 2015

Join us for the SmartCamp finals with a set of AMAZING Entrepreneurs!

Monday, Feb 23
3:00 pm – 5:00 pm
MGM Hotel
Rooms 312–317

http://www.ibm.com/cloud-computing/us/en/interconnect/devat/smartcamp/

scf_infographic_v1f

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Live from IBM PWLC – eperi Dishes on Cloud Security and Marketplace

February 9, 2015

More on eperi

More on the Cloud Marketplace

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What is a Meme? Is it important?

February 9, 2015
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To be your Social Best, you must be authentic!

February 5, 2015

In a recent study, the #1 characteristic across B2B and B2C is that those using Social be Authentic.

But what does this mean?

Authentic is when we are true to ourselves and celebrate the diversity of unique leadership character.  We act fairly and build trust in every environment, even when it’s tough to do.  We are self aware and never let business pressures and stress prevent us from leading with integrity and respect.

What do you see authentic as?

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29% of the World’s Population are ACTIVE Social Media Users! WOW!

February 4, 2015

social globally

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Social Business Trend – 6 Seconds on Experience!

February 3, 2015

Social business trend #5!! Experience is the key!

A video posted by Sandy Carter (@ibm_sandy) on

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Valuable Terms and Concepts that Start-Ups “Coined”

February 2, 2015
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Speedgeeking! 5 Demos To Keep Your Career Heading UP @ Interconnect

January 29, 2015

Yes, I am a self proclaimed Girl Geek.  In fact, Geek Girls are very chic!

So for my top 5 Picks at IBM’s Interconnect Conference in Las Vegas on Feb 22-26 — here you will find my top choices!  And Yes, I want to go to all of them!  How about you!?

You can register here:   http://www.ibm.com/cloud-computing/us/en/interconnect/devat/

Top 5 Speedgeeking Demos

  • Startup in 15 Minutes Using Bluemix – Disrupt or be disrupted is the mantra of IT today. Watch this demonstration where we take an idea and turn it in to a prototype for a real business and take it to a pilot stage. We will use a variety of services on Bluemix including Cloudant, dashDB, Twillio, Analytics for Hadoop and Node-Red.
  • Real-time Sentiment Analysis of Twitter during Brazil World Cup soccer gamesFAMA was implemented for real-time sentiment analysis of streaming Twitter data during all matches of the 2014 FIFA World Cup. This engine included the sentiment about each player, the coach and the teams. We have implemented a Machine Learning-based classifier to identify the polarity of each tweet during the games in real-time using IBM InfoSphere Streams over Softlayer cloud infrastructure. The system provided a report of the most frequent topics, terms and their co-occurrences and the corresponding volume of messages classified with positive, negative or neutral polarity. These results were made available to a major nation-wide television network mobile app and at a ESPN hotsite.
  • From Nothing to a Running App in the Cloud with IBM Bluemix DevOps Services – You want to develop something quickly but you don’t have days or weeks to set up an environments? No worries, Bluemix DevOps Services is here to help you be more productive. Come to this hands-on demo to see how to create a new app (Node.js), manage source code (Git),  or configure automated builds and deployments (continuous delivery) in the cloud.  The demo will also introduce DevOps Services capabilities to manage agile product development (Product Backlog, Sprint planning).   When cloud computing is so easy with Bluemix DevOps Services, you can focus on what really matters: Develop your next brilliant idea.
  • Building a Living Heart – (Just in time for Valentine’s Day!!)  – Dassault Systemes, an IBM Business Partner and Silver+ sponsor, is building a heart simulator by working with experts in medicine, device manufacturing, academia and regulatory agencies.  This is a short demo of the The Living Heart Project announced by the FDA and Dassault Systemes for a Living Heart collaborative research project with crowdsourcing and ability to project IP and share outcomes.
  • Let’s Build a Start-up In 30 Minutes Using Bluemix and IoT – In this workshop we will show you how to quickly develop a new line of business using the IoT technology provided by Kiwi Wearables and the IBM Bluemix platform.    As telco executive is trying to target the under-served market of senior citizens. They don’t carry smartphones so they sign very inexpensive contracts that barely generates any profit. The new business idea is to create a plan where they receive a smartphone with the Kiwi app pre-configured, a data plan and an automatic fall detection service.    The attendees will build the fall detection service that will be running on IBM Bluemix and will use the services provided by the platform to store and analyze data and automatically notify a caregiver of the fall.
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Interconnect — The Scoop for Developers, Entrepreneurs and App Builders!

January 28, 2015

ic_infographic_v1

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5 Workshops You Need to Attend at Dev@Interconnect

January 27, 2015

devat-herobanner_v2

I hope you are going to join me at Interconnect and will attend Dev@interconnect in Las Vegas Feb 22-26!

Register here:   http://www.ibm.com/cloud-computing/us/en/interconnect/devat/

Some of my favorite topics at the event!   What else would you like to see!

  1. Think Like a Hacker! Exploiting Mobile Apps and How to Mitigate these Risks
  2. Let’s Build a Start-up In 30 Minutes Using Bluemix and IoT
  3. Eliminate Dogwork with Leaner and Smarter Methods
  4. Not another pitch workshop
  5. Continuous mobile app quality – Listen to that feedback!

I hope you will join me there!

 

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SuperBowl! What Entrepreneurs can learn from Football!

January 26, 2015
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Chef Watson Releases Her Cookbook!!!!

January 25, 2015

Yes,  our own Chef Watson will release her cookbook “Cognitive Cooking with Chef Watson” in the US on April 14!

I had the pleasure of meeting our chef down at SXSW in her food truck last year where she created a chocolate bacon burrito that I first cringed at and then loved!!!    Since Chef Watson partnered with the Institute of Culinary Education (ICE), the recipes are creative and delicious.

sxsw watson

The recipes from the cookbook are generated from the cognitive computer. This machine learning showcases the computer’s creativity, and its ability to “understand” flavor profiles and ingredient pairings.  It drives the chefs to think outside the “norm”.   The book promises to introduce us to new food and flavor pairings conceived by Watson.

I will be ordering the book of over 65 Watson generated recipes.  How about you?

 

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Girls Who Code Partnering with IBM! Summertime fun in 2015!

January 21, 2015

I’m so excited to announce that IBM is sponsoring Girls Who Code, a national non-profit dedicated to empowering teenage girls with computing skills to pursue 21st century opportunities! GWC collage I love it! Being a mother of two girls, I know how important it is to nurture girls to embrace STEM-type skills, like coding! And, even better, the girls love it! This Summer, IBM and Girls Who Code will host a group of 20 young women each day for 7 weeks as they learn everything from mobile app development to robotics to web design and ultimately get a chance to build the app they want to see made available. Applications are now being accepted for the 2015 Summer Immersion Program. Current 10th and 11th grade girls with a passion for tech are encouraged to apply. The program is free for participants and no prior experience is necessary.

This is sure to be a life-changing experience! We hope you will spread the word about this fabulous opportunity and encourage the 10th and 11th grade young women in your life to apply today at http://www.girlswhocode.com/applynow.

Here are some tweets you can use to help spread the word! And be sure to follow them on Twitter @GirlsWhoCode!

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Get enterprise-level analytics on a startup-level budget: IBM Analytics Starter Program

January 20, 2015

You know one of the biggest obstacles as a startup is having the revenue to buy or get access to software that could enhance your solutions. It gets even tougher when your clients are clamoring for analytics solutions to address their business challenges. You’ve got to get the solutions they need and fast!

We have the solution!
That’s why we’ve created the IBM Analytics Starter Program for startup ISVs! It can help you break through barriers and integrate proven, enterprise-strength software in the solutions you deliver to your clients!

Start-ups don’t have additional funds to invest in software. The IBM Analytics Starter Program takes away that barrier to entry! We offer software for no charge and no royalties for 18 months.

Who qualifies for the program?
If you are a member of IBM Global Entrepreneur, you’re already most of the way there! In addition, you must meet these two criteria:
•Company must integrate IBM software into their application
•Company’s application charge is less than $150,000 USD for one on-premise license

Great, where do I sign up?
To apply and learn more about the IBM Analytics Starter Program, visit our website or reach out to starter@us.ibm.com. You can also contact your assigned Global Entrepreneur Relationship Manager. The program will be offered to qualified Business Partners in the US on 20 Jan 2015 and available worldwide in mid-February.

We look forward to helping you deliver better value to your clients with the power of business analytics!

Not a member of the IBM Global Entrepreneur? Now is a great time to become a member!

Helpful links:

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Do you have a Young Spirit? Try it on Social Networks!

January 20, 2015

I heard many people say that they are “too old” for social.   I don’t buy this at all.   Social has nothing to do with age….. but a young spirit.    We all need to keep a youthful attitude instead of not changing or adapting.  This works in life as well as with Social Networks!

Social networking is not just used by the young and the restless. Which age groups are using social media?

Did you know that: 

  1. 72% of all internet users are now active on social media
  2. 18-29 year olds have an 89% usage
  3. The 30-49 bracket sits at 72%
  4. 60 percent of 50 to 60 year olds are active on social media
  5. In the 65 plus bracket, 43% are using social media

(You can see more stats at:  http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/#V5IbWy4JKG1D2bpu.9)

Also per Pew Research:

stats age

Some tips!

1.  Learn some tools like Facebook, Twitter, or whatever your “crowd” leverages.   Do this in person at social classes that are offered for free (our library did free classes this weekend!) or online.   You can do it!

2.  Set goals.    That means we need to chase our dreams and work toward our goals.   It could be personal like keeping in touch with friends or grandkids.   Or it could be work related.   When you wake up with something to accomplish, and you don’t settle for watching the world go by, you keep that spirit young and fresh!

3.  Keep laughing!   If you ever watch a child, they laugh and have fun.  You may not get it right away but don’t get down on yourself.   Keep moving — have a laugh and collect the stories.

We know that digital natives love technology and social networks but the fastest growing group on social today are those digital immigrants.   Immigrants always take risks and drive forward!

Start today!

 

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BlueMix is a Developer’s Dream!

January 19, 2015
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My Instagram Series on Trends! Internet of Things

January 17, 2015

One of Top 10 Trends for #socbiz ! The Internet of Things! #IOT

A video posted by Sandy Carter (@ibm_sandy) on

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It’s not always about you!

January 15, 2015

How many brands discuss nothing but themselves in social networks?   About 62%.   Too many brands do nothing but talk about themselves.   But the millennials and Gen Z want to be part of the “sharing” culture!   They want this “relationship” to be a win – win.

Look for opportunities to comment on your clients comments and POV.   Set up ways you can have them participate.   I love what Taylor Swift does in her Social Media empire.  She fills up up Tweets with undiscovered artists singing her songs, fan collages, and wedding videos using her songs. This past Christmas she did #SwiftMas and sent out gifts to those fans out there engaging and documented their openings of the presents on video.    TD Bank did a ATM – Automated Thanking Machine – to say thank you to their clients documenting their responses.
What will you do to recognize and talk about your clients and their interests?

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The Best Ideas: Entrepreneur creates WishPop

January 14, 2015

Yesterday, I had a wonderful meeting with Rob Ross who is a natural techy, developer, and entrepreneur.

His creation — an app for the iPad inspired by his daughter.     WishPop allows kids to create wish lists and thank yous to help their “grown ups” know what to buy them!

wishpop-grownups-myevents

And Rob did all the right things:

1.  First, he got a first class team.  While the team was only 8 people, he had experience from Nickelodean, Disney, National Geographic Kids, Game Designers from Ramps, and Acclaim Entertainment.   This drove an incredible design.

2.  Second, he knew his “client’s” pain points.    His own daughter served as a chief requirement giver and her 15 BFFs gave constant and consistent feedback.

3. And finally, he learned and pivoted.    He noted that the technical platform that he chose to build on didn’t allow flexibility.   He has since switched over to a developer platform Xamarin.

I love this app and the story!

wishpop-thank-you-grandma

 

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Every Social Network Is Different !

January 13, 2015

Dogs are different than cats, and therefore we treat them different.   We walk a dog on a leash and leverage catnip for kittens!

The same is true of social networks. The audience of Twitter is different than that of Google Plus.   They are different and those that win, treat them differently!

While people know this, we still see content cross promoted on brand’s social networks.   Your team should be leveraging the differences and be creative to craft the story differently for the different social networks.

One of my favorite brands finds new and unique ways to engage with their fans. They strategically use social to report sentimental stories about how fans’ lives intertwine with the product, thereby growing their social engagement.

What are you doing in your brand?

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Education-as-a-Service: Digital disruption in the classroom

January 12, 2015

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Tip of the Week: Word Clouds – A great way to see your focus

January 10, 2015

When I produce a document or content, I will dump the document into a word cloud tool like Wordle.

Review and see what words are really standing out.   Are those the words you want to stand out?   Do you know what you want to emphasize?   Make sure those words and phrases are sprinkled throughout your document!

Have fun developing content that matters!

 

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What is Growth Hacking? Hint: Content is queen!

January 9, 2015

Everyone is talking about growth hacking … but what is it?

Well here are some facts!

  • It was created by start ups and entrepreneurs as a way to do “marketing” but I really consider it an intersection of product, marketing, and data.
  • It is typically low cost alternative to costly ways to get attention
  • It is part of an online marketing ecosystem!!!
  • Growth Hacking runs on the engine of “content”
  • Skills needed are techniques such as search engine optimization, website analytics, content marketing and A/B testing which are already mainstream.

Some examples include:

An early example of “growth hacking” was Hotmail‘s inclusion of “PS I Love You” with a link for others to get the free online mail service. Another example was the offer of more storage by Dropbox to users who referred their friends  (these were featured as well in Wikipedia)

One way to learn Growth Hacking, is to do Growth Hacking!

Maybe start simply with a blog!  Why a blog?   Well, a lot of growth hacking is about content marketing —  But don’t let the word “blog” throw you off. “The better you become at creating content, promoting content and sustaining an output of content, the better you’ll be at growth hacking.  Start simply on this one!  ”  Entrepreneur Magazine

To be continued!!!

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Having a Point of View (POV) is essential but No More Buzz Words!

January 8, 2015

I believe in having a Point of View.   It is a competitive advantage and a bold move — what if your client doesn’t agree with your point of view.   As an article I read said,   many astute, compelling experts decline to speak with authority due to the fear that someone won’t agree!

I think having and stating your POV is essential!

My one beef are those filled with Buzz Words.   Before you hit “Send,” purge your article of all “buzzy” terms. (Click here for a list I found today — thanks for the tips!!! )

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The Biggest Impact: Gen Z, Gen D or Gen Y?

January 6, 2015

I did a lot of reading over the holidays and was exploring all the new “generations” upon us.

I was fascinated by the studies on my daughters era — the Gen Z!

Gen Z:

These are the kids born after the Gen Ys — the Millenials.  They have never known a world without the Internet, mobile devices or ‘I’ everything!   For their entire life, they have had instant access to mountains of data on any topic that flutters through their imaginations.  They crave constant and immediate feedback.   But they have also grown up hearing about global warming, 9-11, and have been subjected to terror alerts of varying colors and watched their parents weather the recent economic crisis.

Gen Z is going to have little interest in sitting behind a desk for 40 hours a week .   They demand to freelance, and want to swoop in with their particular expertise (they’ll all be an expert in something) but then move on.

Gen Z has more of an entrepreneurial spirit
17% of Gen Z vs. 11% of Gen Y wants to start a business and hire others.

For Gen Z, it’s not about the money … yet
Only 28% of Gen Z said money would motivate them to work harder and stay with their employer longer, as opposed to 42% of Gen Y.

Gen Z prefers face-to-face communication over technology
Gen Z grew up with technology, yet 53% percent prefer in-person communication over tools like instant messaging and video conferencing.

According to Dan Schawbel, founder of Millennial Branding and Author of Promote Yourself, the study reveals other attributes that distinguish Gen Z and Gen Y employees. “Gen Z has a clear advantage over Gen Y because they appear to be more realistic instead of optimistic, are likely to be more career-minded,  and can quickly adapt to new technology to work more effectively,” Schawbel said. “Additionally, since Gen Z has seen how much Gen Y has struggled in the recession, they come to the workplace better prepared, less entitled and more equipped to succeed.”

Do you agree?

And then there is the impact on the Enterprise.   I loved this thought on Gen D enterprises!

Gen D:

A new class of enterprise is emerging with a fresh approach to improving business. Generation D, is made up of data-rich, analytically driven enterprises. They understand the unique and powerful value of data and analytics, analytics, and they know how to combine that with cloud, social and mobile technologies to transform
their enterprises.

 

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Cloud, Analytics, Mobile and Social were in ALL the 2015 trends – but what are they really?

January 5, 2015
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Very actionable for Social Business and Marketing! An Infographic!

January 4, 2015

2014-11-10 Benchmarks Infographic

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The Smartest Person in the Room is THE Room. Crowdsourcing 20 Trends for Social Business!

December 31, 2014

I love the saying “The smartest person in the room, is THE room!”   And so this New Year’s I decided to crowdsource the top 20 Predictions for 2015.

See if these help you to make your New Year’s Resolution for you and your business.  And from me to you, have a super New Year!!!

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30 Words on Dec 30th To Articulate Social!

December 30, 2014

I was playing around with thoughts of Social .. and since it is December 30th .. I decided to try for 30 words.  I’d love for you to add to and delete from the list below!  (Notice that most of the words start with a C…interesting!

Ready, set, go!!!

  1. Relationships
  2. Content
  3. ROI
  4. Visual
  5. Mobile
  6. Analytics
  7. Engagement
  8. Advocacy
  9. Community
  10. Crowdsourcing
  11. Friend/Fan
  12. Reach
  13. Governance
  14. Reach
  15. Authenticity
  16. Connections
  17. Influence
  18. Sentiment
  19. Infographic
  20. Citizen journalism
  21. Internet of things
  22. Scaled intimacy
  23. Leadership
  24. Branding
  25. Voice
  26. Learn through monitoring
  27. Data
  28. Collaborate
  29. Conversation
  30. Fun!
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My Top 10 Social Trends for 2015

December 29, 2014

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Santa’s Little Helper! Internet of Things!

December 22, 2014

My take on Santa with help from the Internet of Things!

 

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#1 Question About Entrepreneurship

December 21, 2014

number 1 question about entrepreneurship

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MSL Study Reveals that Millennials partner with Business not Govt for Social Good!

December 20, 2014

Millennials are those born between 1980 and 2000.  (See my blog at http://socialbusinesssandy.com/2014/12/18/infographic-the-millennial-experience-why-it-is-important/  for a view of their characteristics which are very positive!)

Today I was flying back from California and read a report by MSL featured in Fortune.  It found that Millennials are partnering with business for Social change, not government.

Some facts:

  • 83% of millennials want business to do more to help the future
  • 78% recommend companies base on the good they do
  • 69% of employees want their companies to make it easier for them to get involved

Let’s join the Millennials in spirit and action!!!  I know I am!

 

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Infographic The Millennial Experience! Why it is important!

December 18, 2014

Millenial_v5

 

 

 

The Millennial Experience
themillennialexperience.weebly.com/

IBM Cloud
ibm.com/cloud

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3 Core Social Business Learnings and Aha moments!

December 17, 2014

Last night I was at a holiday party, and my colleague asked me “what are you going to blog on tomorrow?”  So I told him I didn’t know but as the night went on, and he asked me questions, he received a lot of value from a few simple learnings so I thought I’d share with you and hope I deliver value to you as well!

1.   #IWillRideWithYou    The tragedy that occurred in Sydney Australia broke my heart.  But one thing that came out was a powerful and positive use of social media.   After the tragedy, there were some women from certain faiths that were fearful about the repercussions to them.  So a group started the hashtag that assured that “I will ride with you!” to support them.  This use of social was a reinforcement that social is a positive force!

2.  Social Selling.   I was struck this week by 2 phrases that I heard from major Fortune 100 companies and start-ups.   The first was that ABC is now not Always Be Selling but now it is Always be connecting.   The second was your Networth is your Network.  Powerful Tidbits!

3.  Images are currency.  Images have surpassed text as the currency of choice in social conversations.   This week alone in numerous conversations I heard about how companies are using emojis, emoticons, and stickers as integral parts of their social media conversations.  Have you heard of the Unicode Consortium ?   I just learned about them and found over 200 new symbols.  And from my techy meetings, I learned that  emojis are “code”, not images, so metrics can be driven through textual tools.

What were your AHAs this week?  Please share!

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Vblog: If there was only one (well 3!) thing to know about LinkedIn ….

December 15, 2014

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