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It’s not always about you!

January 15, 2015

How many brands discuss nothing but themselves in social networks?   About 62%.   Too many brands do nothing but talk about themselves.   But the millennials and Gen Z want to be part of the “sharing” culture!   They want this “relationship” to be a win – win.

Look for opportunities to comment on your clients comments and POV.   Set up ways you can have them participate.   I love what Taylor Swift does in her Social Media empire.  She fills up up Tweets with undiscovered artists singing her songs, fan collages, and wedding videos using her songs. This past Christmas she did #SwiftMas and sent out gifts to those fans out there engaging and documented their openings of the presents on video.    TD Bank did a ATM – Automated Thanking Machine – to say thank you to their clients documenting their responses.
What will you do to recognize and talk about your clients and their interests?

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The Best Ideas: Entrepreneur creates WishPop

January 14, 2015

Yesterday, I had a wonderful meeting with Rob Ross who is a natural techy, developer, and entrepreneur.

His creation — an app for the iPad inspired by his daughter.     WishPop allows kids to create wish lists and thank yous to help their “grown ups” know what to buy them!

wishpop-grownups-myevents

And Rob did all the right things:

1.  First, he got a first class team.  While the team was only 8 people, he had experience from Nickelodean, Disney, National Geographic Kids, Game Designers from Ramps, and Acclaim Entertainment.   This drove an incredible design.

2.  Second, he knew his “client’s” pain points.    His own daughter served as a chief requirement giver and her 15 BFFs gave constant and consistent feedback.

3. And finally, he learned and pivoted.    He noted that the technical platform that he chose to build on didn’t allow flexibility.   He has since switched over to a developer platform Xamarin.

I love this app and the story!

wishpop-thank-you-grandma

 

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Every Social Network Is Different !

January 13, 2015

Dogs are different than cats, and therefore we treat them different.   We walk a dog on a leash and leverage catnip for kittens!

The same is true of social networks. The audience of Twitter is different than that of Google Plus.   They are different and those that win, treat them differently!

While people know this, we still see content cross promoted on brand’s social networks.   Your team should be leveraging the differences and be creative to craft the story differently for the different social networks.

One of my favorite brands finds new and unique ways to engage with their fans. They strategically use social to report sentimental stories about how fans’ lives intertwine with the product, thereby growing their social engagement.

What are you doing in your brand?

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Education-as-a-Service: Digital disruption in the classroom

January 12, 2015

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Tip of the Week: Word Clouds – A great way to see your focus

January 10, 2015

When I produce a document or content, I will dump the document into a word cloud tool like Wordle.

Review and see what words are really standing out.   Are those the words you want to stand out?   Do you know what you want to emphasize?   Make sure those words and phrases are sprinkled throughout your document!

Have fun developing content that matters!

 

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What is Growth Hacking? Hint: Content is queen!

January 9, 2015

Everyone is talking about growth hacking … but what is it?

Well here are some facts!

  • It was created by start ups and entrepreneurs as a way to do “marketing” but I really consider it an intersection of product, marketing, and data.
  • It is typically low cost alternative to costly ways to get attention
  • It is part of an online marketing ecosystem!!!
  • Growth Hacking runs on the engine of “content”
  • Skills needed are techniques such as search engine optimization, website analytics, content marketing and A/B testing which are already mainstream.

Some examples include:

An early example of “growth hacking” was Hotmail‘s inclusion of “PS I Love You” with a link for others to get the free online mail service. Another example was the offer of more storage by Dropbox to users who referred their friends  (these were featured as well in Wikipedia)

One way to learn Growth Hacking, is to do Growth Hacking!

Maybe start simply with a blog!  Why a blog?   Well, a lot of growth hacking is about content marketing —  But don’t let the word “blog” throw you off. “The better you become at creating content, promoting content and sustaining an output of content, the better you’ll be at growth hacking.  Start simply on this one!  ”  Entrepreneur Magazine

To be continued!!!

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Having a Point of View (POV) is essential but No More Buzz Words!

January 8, 2015

I believe in having a Point of View.   It is a competitive advantage and a bold move — what if your client doesn’t agree with your point of view.   As an article I read said,   many astute, compelling experts decline to speak with authority due to the fear that someone won’t agree!

I think having and stating your POV is essential!

My one beef are those filled with Buzz Words.   Before you hit “Send,” purge your article of all “buzzy” terms. (Click here for a list I found today — thanks for the tips!!! )

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