Tag: data

Macy’s is dressing each customer with data and social!

May 2, 2014 / sandraanncarter / 0 Comments

I love this Macy’s story of their use of Big Data and Social almost as much as I love shopping!!!!!

And read this case study! The highlights are:

Macy’s wanted its online store to offer a more personalized shopping experience so they established a more engaging and data driven website.
With IBM Big Data & Analytics, customer preferences can be combined with recent purchase histories to create personalized recommendations and promotions.
The result, called “My Macy’s,” is a sweeping initiative designed to embed a customer-centric philosophy into every aspect of the company’s operations.

http://www.ibm.com/smarterplanet/us/en/madewithibm/stories/#!story/20

Defense won the SuperBowl, but does it work in Social?

February 4, 2014 / sandraanncarter / 0 Comments

I was watching the SuperBowl and the verdict was the Defense Wins SuperBowls!

But does it win the Social Business game?

What does a defensive vs an offensive Social Business Plan look like?

Well first, for any plan you need to do a set of key tasks:

Have plan and set goals – you can’t get where you are going without a goal!
Establish metrics for success
Know your audience
Hang with the right folks
Share your best stuff
Measure, rinse and repeat
Be You!

Defense: A defensive strategy is to prevent the other side from scoring a point. Defense usually attempts to mitigate an opponent’s impact.

Defensive Social would be:

Listening to what is being said and then responding
Protecting identities and security
Having a plan for any kind of “blogosphere” attack

Offense: An offensive play will goes after the goal line aggressively.

An offensive play would be more focused on:

Sharing Point of View to shape the discussion and then jump in
Joining communities to be a valued based member, knowing that you do not own your audience
Focused on the social relationship to influence

Just as in any great football game, you really need to do both to succeed!!! I believe that both are required to win the hearts of your clients.

Both are needed to succeed — Just ask the Seahawks!!

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