Category: Marketing 2.0 (Page 6 of 33)
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One of the funner videos on Social Business Lessons!
At the end of this week I will be heading to Boston for my HBS Reunion! I am so excited about seeing my friends and their families.
The other thing I love about our reunions are the case studies that drive new learnings. One of the case studies I cannot wait for is on the Taj — in particular, the bravery and resourcefulness shown by the rank-and-file employees of the Taj Mahal Palace and Tower luxury hotel during the terrorist attacks that took place in Mumbai, India, on Nov. 26 2008.
It will be a lesson in customer-centric leadership including the hotel’s history, its approach to training, and the “guest is God” philosophy inherent in Indian culture. It is interesting that the Taj employees stayed at their posts, jeopardizing their safety to save hotel guests.
Can this level of loyalty and dedication be replicated and scaled elsewhere? I will learn their secrets!
View the case at http://courseware.hbs.edu/cases/taj
From our Business Tech Trends report, we found that Pacesetters leverage Analytics in all they do.
Check it out here!
- Entrepreneur Huddle Webcast: https://ibm.biz/techhuddle
- “Raising the game: The IBM Business Tech Trends Report” https://ibm.biz/IBMBTT14
- The IBM Tech Trends interactive Dashboard http://bit.ly/tt14dashboard
Twitter has made its analytics dashboards available to all its users. You can now find data on how many people have seen and clicked on tweets from your account and get real-time information on engagement, retweets, replies, favorites and clicks for a tweet.
The tool also provides information that only third-party applications could serve until now, such as statistics on number of followers gathered over a two-year period, as well as detailing their sex, interests and location.
This feature was at first only available for advertisers and verified users and there is a help guide and FAQ on its Help Centre website. To access the services, you would need to login with your Twitter details on https://analytics.twitter.com/about .
I will be in London this week for the Entrepreneur County event entitled “Follow the Entrepreneur!”with Julie Myers as well as spending a few days at Shoreditch … especially highlighting some Europe differences of our Business Tech Trend Study.
So in prep for Europe, I wanted to know the specific differences that we were seeing in Europe! Here’s the highlights! As a reference, European companies make up 47% of those who contributed to the study (primarily from UK, Germany, France, Italy, Spain, Russia)
Differences:
• Social adoption is lower in Europe:
64% of European enterprises have deployed social (vs. 70% of non-Europe enterprises)
• Plans for increasing Big Data and Analytics investment are lower:
66% of European enterprises are planning to increase investment over next 2 years, vs. 75% non-Europe
• Europeans report having the needed cloud skills needed:
63% Europe vs. 56% non-Europe
• European companies are less likely to be engaging academia and clients as a partner:
73% use for activities, vs. 81% of non-European enterprises
79% use clients for activities, vs. 84% of non-European enterprises
• They are less likely to use analytical insights in their decision making:
30% Europe vs. 43% non-Europe (vs. 7 in 10 Pacesetters)
• And Finally, European enterprises are less likely to report gaining major competitive advantage from their initiatives in these areas:
- Mobile: 66% in Europe gain major comp. advantage (vs. 77% non-Europe)
- Social: 63% in Europe (vs. 77% non-Europe)
- BDA: 65% in Europe (vs. 82% non-Europe)
- Cloud: 67% in Europe (vs. 82% non-Europe)
While here I found this cool app as well — for seeing the sights ..not that I will get to this trip but it is a fascinating app!
Googling Around London [Infographic] by the team at Cheapflights