Social Business Sandy

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Category: Blogs (Page 8 of 24)

Girl with a blog in 2014!

January 8, 2014 / / 2 Comments

I have been reading all the 2014 trends for social!   One thing I found interesting was the number of articles that included blogging coming back — I just share a few here!

The blog is back!

•Changes in the Google algorithm this year and the growth in Flipboard and mobile curation services are promoting renewed interest in the blogging medium.
And from Social Media Today,
 Blogging Will Remain The #1 Way To Generate New Business
Creating great content on a regular basis and driving traffic back to your site is going to remain the number #1 way to generate new leads. This means as a small business, if you don’t have a blog yet, it’s time to start one.
From Europe Trend report:
Blogging Rocks!
The blog content will be top of mind again in 2014.  Companies who do not blog will be left behind!

Here are 4 reasons you need to blog:

  • Drive traffic to your website
  • Increase your SEO!
  • Position your brand as an industry leader and showcase your POV!
  • Develop better customer relationships

Let's go fly a kite! The Social Flight!

December 30, 2013 / / 0 Comments

This weekend I went to see “Saving Mr Banks” which is the story about how Disney received rights to the character of Mary Poppins! (It was a great movie!)  My favorite part of the movie was how the song “Let’s go fly a kite” came to be — and it got me thinking about kites and social.

There’s an old saying in China – “those who fly a kite can have a long life.”   Interesting — kite flying on a regular basis can lead to longevity!

What does fly a kite mean in the Social Business world?

Get started — and keep trying! You may not be able to get the kite up the first time. Keep going — endure the failure! The same is true for Social. Starting is the hardest. You may experience some failure — ensure through it and learn the ropes!
Practice! To fly a kite, you need to practice. My daughter and I tried multiple times at the beach and finally got the kite up! In Social, to really see results, you need to keep going and practice! Social requires learning the tools and the practices as well as your clients.
Fun! Yes, flying a kite is fun. It is relaxing. Social is the same. Keeping touch with your clients is fun — not just the business side but the personal as well!

5 Things I Treasure On Christmas Eve!

December 24, 2013 / / 0 Comments

Today is Christmas Eve!  I feel so blessed to have such a great family and friends to celebrate with this great holiday!  My daughters asked me what I love about this day — as I am so excited the entire day!  Here’s my list!

  1. Candlelight Service.   I love this service where everyone lights a candle and the light is passed around from one to another.  Candlelight services are planned to be a way for individuals and groups, large or small, to quietly reflect, pray together, or simply show support for one another.It is one of the most powerful things I remember about Christmas time!
  2. It’s a Wonderful Life.  Yep, it’s just a movie but has a touching message:  All of us touch so many people that impacts them forever — whether they know it or not.  The film is considered one of the most loved films in American cinema and has become traditional viewing during the Christmas season — especially with my family. We make hot chocolate and all of us gather in front of the fire to watch — and cry at the implications!
  3. Potato Soup.    I love potato soup and before the Candlelight Service we eat potato soup for dinner.   I am Lithuanian — born in the US, but my grandparents were from Lithuania. This soup is one of the recipes passed down from my Grandma.  It is so warm and delicious — it would not be Christmas Eve without the soup!!
  4. Staying up to Midnight to prepare the presents from Santa!  Yes, we all stay up to prepare the presents under the tree, eat the milk and cookies for Santa, and even the carrots for the reindeer.  We tell stories of when I was little, or when my parents were little, and just talk.   Even though we are sleepy, it is special for family time with my parents and husband!
  5. The Season.   I wish we all could be as generous and happy all the year long!   The spirit abounds throughout the day and night.   There is something so special about that holiday smile.

I’d love to know your special traditions on Christmas Eve!

Have a great time.

Jingle Bells, Social Sells!

December 23, 2013 / / 1 Comment

Happy Holidays and Merry Christmas!!!

I love social selling, and the impact it has on business.   Social selling is shown to drive measurable results.   The Best Reps are not just present in Social Media, they position themselves as credible and influential sources in customer networks.

In a recent joint study conducted by WetPaint and the Altimeter Group of the top 100 brands engaged in social media, a significant correlation was drawn between a brands depth of social media engagement and revenue growth. Companies that scored the highest marks for social media activity, on average had increases in revenue growth of 18% over the last 12 months, while social media laggards saw revenues drop 6% over the same period.

Tell me your experiences!

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