Yesterday we had a fascinating panel at IBM Connect in Orlando on the 4 trends shaping Social Business in 2013. The discussion was led by Mark Fidelman @markfidelman and included Beverly Macy @BeverlyMacy and myself. Here's a quick summary in case you weren't there! Beyond Marketing. The true social business is so far beyond marketing and is inclusive of [...]
After 9/11 when the planes slammed into the NYC World trade Towers, Fire Chief Jack Murphy thought that there had to be a better way for responders to access critical building data to better plan their response operations. Jack invented the Building Information Card (BIC) for NYC on 9/11. The BIC became "Local Law 26" [...]
On Monday, I will start the first of a series on Social Business Adoption built on our 10 Step Methdology for Adoption! Why am I doing this? Well look at the facts! Preparedness, Social Roles, and Integration into a companies processes mean that Social is Essential. As we will see, adoption of social is a [...]
I am SO excited about IBM Connect that is starting on Sunday in Orlando! We have many social learning opportunities to learn from each other in informal settings. This year IBM Connect Team Social has invited IBM Champions, thought leaders, and experienced social business managers to share best practices, tips of the trade, and ideas [...]
Happy Monday! It is time for our Social Business Coffee Break -- today focused on University and Colleges! Another coffee break crowdsourced by YOU!
I think that this quote says it all. Your content needs to be unique but valueable. If you write about what everyone else writes about, you won't have fans. Your content needs to be first in the market or new. And it needs to be great value to clients.
New employees are looking for “social” inside your 4 walls! Social Business Coffee Break! #socbiz #ibmsocialbiz #ibm
I love this Social Business Coffee Break! It is focused on the new view of Social from your Gen Y employees but beyond. I'd love your thoughts!
In Social Business, brand and consistency matter. In fact, I am here at Lowe's listening to @VictoriaLabalme talk about who you really are. Interesting. Pause. Yes right now. After you are gone, what is the essence of what you want to be known for? That always effects behavior. I think this is really [...]