Archive for November, 2012

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Thank God its Friday! Get ready to join me in Orlando for Connect 2013! #ibmpartners #ibm #ibmconnect

November 30, 2012

con·nect: verb \kə-nekt\ to become joined, as in ideas that connect easily to form a theory. To join two places, making it possible for people and things to move between them.

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I couldn’t be more excited about IBM’s premier social business conference, IBM Connect 2013, coming up January 27-31 in Orlando, FL. The event will have a strong focus on the adoption of social. We’ll share a multitude of exciting customer success stories that underpin the ROI from social and why you must consider social business a strategic imperative in 2013.

In case you are wondering if this event is the same as Lotusphere, the answer is Yes and No. The new event name reflects an expanded focus on the broader social business story. We will have sessions of interest to your whole team: C-level, IT and LOB. For IT attendees, the Lotusphere event you have known and loved for the past 20 years will be back in the form of the Lotusphere Technical Program, with a rich array of sessions like JumpStarts, Master Classes and more. For C-level and LOB attendees, we have two tracks to choose from. In the ‘Creating a Smarter Workforce’ track, you’ll learn how to motivate and empower employees to improve productivity and foster better collaboration. In the ‘Creating Exceptional Customer Experiences’ track, you’ll learn how to delight customers any time, any where to build loyalty, advocacy and revenue.

If you are looking forward to IBM Connect 2013 as much as I am, you’ll want to take advantage of our discount registration pricing of $2,095 USD before it expires on December 10. If you are a Lotusphere alumni, we are offering an additional $100 discount when you use code ICFHJN.
But you don’t have to wait until January to connect with us. Follow IBM on twitter.com/IBMConnect and Like us on Facebook.com/IBMSocialBiz for the latest news on IBM Connect 2013 speakers and more.

One last thing, if you are interested in sponsoring IBM Connect 2013, we are offering redesigned sponsorship packages that provide new options and more networking opportunities. To top it all off, we are offering sponsors more session content within the conference agenda. As a sponsor, you will have several opportunities to network, create new relationships and build a pipeline of leads. Whether on the exhibit floor, in executive meetings or during social events, conference attendees want to talk to you – the expert! They’re looking for solutions and services that only our rich community of IBM Business Partners can provide.

Join us as a Sponsor at IBM Connect 2013. It’s the perfect place to kick start your year.

See you in Florida!

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Social drives a new set of skills – not what you know but can you find the expert who knows? #ibmsocialbiz #socbiz #ibmconnect

November 29, 2012

Interesting thought that came up today in discussion on Social in Education.

Is Social completely changing the “value” of skills?   For instance, it used to be that the value was on what you knew.  Classes focused on memorizing data, and reading lots of data.

Today, with smart mobile and social sites, it seems to have shifted to can you find the data?  Do you know the right expert to ask?  Do you know the right questions to ask?

Thoughts?  And if you agree, how does this change the way we educate?

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First Test Of ‘Interplanetary Internet’  — Thanks to Ray Hammond! #socbiz #ibmsocialbiz #ls13 #mobile

November 28, 2012

NASA and the European Space Agency (ESA) have used an experimental version of the interplanetary Internet to control an educational rover from the International Space Station. The experiment used NASA’s Disruption Tolerant Networking (DTN) protocol to transmit messages and demonstrate technology that one day may enable Internet-like communications with space vehicles and support habitats or infrastructure on another planet. Space station Expedition 33 commander Sunita Williams used a NASA-developed laptop to remotely drive a small LEGO robot at the European Space Operations Centre in Darmstadt, Germany. The European-led experiment used NASA’s DTN to simulate a scenario in which an astronaut in a vehicle orbiting a planetary body controls a robotic rover on the planet’s surface.

http://www.rayhammond.com

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Small Business adoption of #SocBiz – Advice for Small Businesses and Social! #ibmsocialbiz #ibm #smb

November 27, 2012

Yesterday we showcased a small business using social in the restaurant business.  This use of social in SMB is growing.

According to Laurie McCabe (http://twitter.com/lauriemccabe,) SMB adoption of social media did indeed jump, from 44% to 53% among small businesses (and from 52% to 63% among medium businesses from 2011 to 2012, based on trending analysis in our SMB Social Business Studies. The divide between social media haves and have-nots is also growing: our research reveals that 65% of SMBs that use social business tools anticipate revenue gains, while only 17% of “non-social” SMBs expect revenues to increase.

Cloud, social and mobile trends continue to reshape how channel partners must deliver value across the board. SMBs are increasingly choosing to purchase directly from software and cloud vendors in most areas. And Managed Service Providers (MSPs) have gained ground as a purchase channel over VARs in several solution areas, including security, BI and collaboration. The need for more specialized business and/or technology expertise has also made some types of channel players more relevant in each specific solution category than others.

Actions for Small  Businesses:

  • Start Social!   Social can make a small company big!  Take for instance, Richard Scott Salon and Day Spa.
    They aggressively market their services and expertise through Facebook, LinkedIn, Twitter, and Foursquare.  His comprehensive integrated marketing embeds trust with every client.  He has done no print ad for 1.5 years; but has had a tremendous growth in new clients.  He will do a print ad this December with links to social tools and a QR code!
    Listen and form relationships.  Don’t market!   Social is about a relationship — not a sales transactional event.    Do what you do best!  Form relationships.   Share expertise.    I love the Dry Cleaner in NYC who has focused his twitter page on getting out stains and his POV on cleaning!
    Be Focused.     To be successful, you must keep up the content and the conversation.  Make sure you are driving the right level of content on a regular basis!
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Social Business Coffee Break featuring a SOCIAL Restaurant! #ibmsocialbiz #socbiz #ibm #ibmmobile

November 26, 2012

I tend to get a lot of questions about the non large clients who are doing social!  This is a great example of a restaurant that is a Grade A in Social!

 

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Cool Thanksgiving Infographic and my favorite recipe for the season!! #socbiz #ibmsocialbiz #ibm #thanksgiving #turkey

November 21, 2012

 

Recipe:

Sweet Potatoe Casserole

            4 cans sweet potatoes

1 cup sugar

½ stick margarine

½ cup milk

4 tsp vanilla

2 eggs beaten

Mix all the ingredients together and then pour into greased dish.   Top with the topping tomorrow. Cook at 350 for 45 minutes.

Topping:

1 cup chopped pecan

1 cup brown sugar

½ cup flour

½ stick margarine

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A Christmas card before Thanksgiving? 3 Social Listening Questions to think through #socbiz #ibmsocialbiz

November 20, 2012

Holidays!

OK, I love my holidays!   All of them and we celebrate and decorate for all of them at my house.   My kids love the energy and excitement and learning about each.

But this weekend, I received my first Christmas card.   While I LOVE getting Christmas cards, this one came before Thanksgiving.   A bit out of order for my tastes!  By the way,  my friend isn’t the only one out of order!   Every store I have been in is already playing Christmas music!

Social Listening before Social Action!

Well, in social, many companies do the same  as my friend did —  Go out of order — they develop a strategy to “place” information into the blogosphere before they listen      In any relationship, listening should proceed talking!    So that are the best listen first.  

Leading organizations are using social business technology to positively disrupt their industries and create competitive advantage and they begin by understanding the thoughts that their clients, employees, and influencers say about them. Organizations are now moving from “liking” – simply using social technology for basic communication, to leading – where they are applying social listening tools and culture to fundamentally change their core business processes, leading to positive disruption within their organizations and their industries.   These organizations know that listening is a key first step!

Why Social Listening is so important

We all see that there is an unprecedented amount of data being gathered at every meaningful touchpoint about each customer. The best brands among us are very strategic about which touchpoints get instrumented, and what kind of data emerges as the result—not just from the touchpoints under the marketing function’s control, but all touchpoints the company has.

Question to ask: what is our instrumentation strategy on social listening?

 The most skilled companies are combining social data, other Web-based data and transaction data—and running precise analytics over them to gain new kinds of insights. In this world, the path to success is largely dependent on having comprehensive access to the data you need to formulate these insights, and strategies to discern the veracity of that data.

Question to ask: what is our strategy for attracting data? 

Armed with that strategy, we will be able to see a time when our understanding becomes predictive. What is the customer’s next likely move—so we can appropriately pair our response with the next best offer, next best action, next need.

Question to ask: how predictive must our insights about customers be to succeed in our competitive market?

I believe that these 3 questions are crucial to execute a successful Social strategy!  They begin with understanding through listening.  Doing things in the right order!

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