Monthly Archives: August 2012


August 2012

Social Business Coffee Break! For Social, should you do an Open Pilot or Closed Pilot? #ibmsocialbiz #socbiz

By |August 28th, 2012|

Happy Social Business Coffee Break! Due to the announcement yesterday, our Coffee Break is today -- Tuesday! I focused on the question from our crowd sourcing of topics you guys were interested in!  Our next crowd sourced section is "do you recommend an Open Pilot or a Closed Pilot for a social project!"  Thanks for the [...]

Line of Business like CMOs and CHRO’s have more funding for new IT projects than the CIO? Thoughts? #socbiz #ibmsocialbiz #ibm

By |August 28th, 2012|

Yesterday we announced the intent to acquire Kenexa.   During the US Open, we showcased these ads for the CMO!   Why?   Ressearch shows that for new IT projects, the line of business actually has more money than does the CIO!  Thoughts?

IBM announces intent to acquire Kenexa: Social Business ! #socbiz #ls13 #IBMSocialBiz #smarterworkforce

By |August 27th, 2012|

A Social Business Announcement today!     We (IBM announced) our intent to acquire Kenexa, a leading provider of recruiting and talent management solutions. This acquisition complements our existing social business capabilities. while gaining actionable insights from the enormous streams of information generated from social networks every day. Over the last few years, social media has become [...]

Fourth Era of Branding — Not like a Jellyfish Social Business Coffee Break! #ls13 #socbiz #ibmsocialbiz

By |August 21st, 2012|

Back by popular demand!   Our Social Business Coffee Break!

SXSW 2013! I cannot wait! 4th Brand Era #sxsw #ls13 #socbiz #ibmsocialbiz

By |August 14th, 2012|

At my book signing at SXSW12, I was asked a very pertinent question by someone in the audience. "Who owns the brand experience?" The brand has never been more important today and has never been more complex in all of it's interactions. If you look back in time, your brand experience was determined by a [...]

Accidental Social! #ls13 #socbiz #ibmsocialbiz

By |August 10th, 2012|

The 1988 film, "The Accidental Tourist," is about a writer of travel guides for reluctant business travelers, which detail how best to avoid unpleasantness and difficulty.   Are you "The Accidental Social Business Manager", who has been asked to step in and migrate what was initially a casual solution to an intentional Social Business solution bridging departments [...]

Avoid Social Jellyfish! Enter the 4th Brand ERA! Video Blog as a Social Business Coffee Break! #socbiz #ls13 #sxsw

By |August 8th, 2012|

There is a new brand era out there!   It is the 4th era that thrives on Social.  Are you in it?  Do you need to be? Have a listen!

Cheaper to Trust than Control in Social Business! #socbiz #ibmsocialbiz #ls13

By |August 6th, 2012|

Trust is the new currency.    This is one of the main reasons clients go to "word of mouth" sites to read what others say about products.   They don't trust the vendor website! Trust inside with your employees is crucial.  Take a listen and tell me your viewpoint!

Going for the Gold in Social Business! A list of companies #socbiz #ibmsocialbiz #ls13

By |August 3rd, 2012|

I am back in London and caught the excitement of the Olympics!  Here's my pass from the airplane flying home of some favorite Gold Version of Social!   Retail:  Lowe's Work Out Loud Initiative and RTM Huddle! Europe Finance:    Royal Bank of Scotland's Community Oriented Employee Engagement! NA Finance:    TD Bank's Wow Moments! Industrial:  Cemex who won [...]