Month: February 2012 (Page 2 of 2)

 Social Media Week (link: http://socialmediaweek.org) is just around the corner from February 13^th to 17^th. Social Media Week is not a single event, it is actually a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across industries. We hope you can join one of the three great events that IBM will be participating on both the East and West coasts.

How should you participate?!

• New York City: Wednesday February 15 9AM-11AM at Birch Coffee for a Social Business Coffee Break. Learn about the Social Business Agenda.
• New York City: Wednesday, February 15 from 11:00 AM – 12:00 PM in the Business & Innovation Content Hub at Bloomberg. Learn about Adoption of Social Business
• San Francisco: Tuesday February 14 from 9:00-9:50AM at Razorfish’s office – Rod Smith followed by 10:00AM – 7:30PM featuring: Big Data and Social, Social insight shoot out, Watch what I do, not what I say (Social Analytics), IBM Social Tools, and Show me the money!

If you can’t join us in person, you can still join into the conversation on Social Business throughout Social Media Week by using the hashtag, #IBMSocialbiz and then following along with the conversation on our Social Business Social Media Aggregator (link to https://www.ibm.com/social/aggregator/socialbusiness). I hope to connect with you online!

I am in Ireland for 2 days with our great IBM Inside Sales team!  And what did I learn?  Ireland is crazy about social networking!  Take a read of this survey!

http://www.irishtimes.com/newspaper/finance/2011/0722/1224301110715.html

I recently read this article in Irish Times about recent surveys on social media in Ireland and found some interesting points. The two surveys referenced are the EU’s Eurobarometer, which incorporates data on the perceptions of various European populations on social networking and privacy and a survey by Regus, an international workplace solution provider, which gives perspective on business attitudes toward social networking.

Each survey highlighted interesting facts such as Ireland’s internet users are the 4^th heavies users of social in Europe with 68% of internet users using social tools. The heaviest users are in Hungary (80 per cent), Latvia (73 per cent), and Malta (71 per cent). Poland, Denmark and Slovakia also rank among the heavier users.

It was also noted that some 44 per cent of Irish companies are also using such tools to acquire new customers, a rise of 4 per cent on a similar survey last year by Regus.

There are other interesting facts but bottom line the Irish are using social tools!

Ireland is the 3rd largest user of LinkedIn

Wow, according to comscore, Ireland is the 2nd largest user of LinkedIn even ahead of the United States! Netherlands is #1 with 26.15 penetration followed by Ireland with 21% penetration with the United States in 3rd with 17.6%. This is significant for business networkers, recruiters and job seekers. For example, if you want to recruit an IT professional or Sales professional in Ireland then you now have proof that these people DO exist on LinkedIn!

Here is our latest Monday Social Business Coffee Break!  Take a few moments, grab a coffee, and learn about managing Social in a regulatory environment.    Comment on your solutions or challenges!

The Ethics Resource Center released its latest National Business Ethics Survey (NBES) <http://bit.ly/ERCnbes>, which takes an in-depth look at the shifts in ethical behavior within the workplace, with a specific focus on how social networkers are changing the game.  In fact, the report reveals a surprising and worrisome divide in ethical workplace experiences between employees who spend substantial time on social networks, and those who do not.
 
Key Social Media Findings:
* Active social networkers spend at least 30 percent of their work day on social networking activities. Approximately 11% of employees who engage in social networking are “active.”
* Active social networkers are far more likely to experience pressure to compromise standards (42 percent vs. 11 percent) and to experience retaliation for reporting misconduct (56 percent vs. 18 percent) than co-workers who are less involved with social networking.
* However, active social networkers are also more likely to report lapses in corporate ethics.
* Active users of social networks are much more likely than non-networking colleagues to accept behaviors that have traditionally been considered to be “questionable” or marginal behaviors (e.g., keeping copies of confidential work documents for use in a future job, personal use of the company credit card, taking home company software).
* Many active social networkers indicated a willingness to publicly share less than flattering information about their workplace and colleagues.

There is a GREAT partner solution for Social Listening for action!  Our partner, HMS Technologies is getting BOLD by making this available today as a Cloud based service.    

They developed TACTweet to allow users to enter in key words or phrases to monitor, and see what is being said about their company, their prime leaders, their products and their competition.  It is a powerful force multiplier in gaining sales and marketing intelligence to get the competitive advantage.  Companies can no longer ignore social business and TACTweet is a prime example of how IBM and its business partners are delivering innovative social business tools.  

What is “TACTweet”?

TACTweet is a real time social network monitoring and analytics application built on WebSphere Portal and offered as a cloud service.   It is a social media dashboard that enables users to peer into the social sales and marketing business spectrum in real time. TACtweet pulls social data from a myriad of sources to include Twitter, Facebook, MySpace, 4Square, etc. It allows users to understand what is being said and about what. 

TACTweet also includes real time language translation of non English social data using Google Translate Widgets or the Linguasys Translate application.  TACTweet allows a user to search for social content within a specific geographic area.  (For example, only search for “Coach Handbags Sales” within a 100 mile radius around downtown Manhattan).  TACTweet geo-locates the exact location of a tweet on a map.  Additionally, TACTweet has been integrated with i2’s Analyst Notebook, a recent IBM acquisition.

It is estimated that over 500+ organizations use TACTweet today for monitoring the social spectrum.  TODAY,  TACTweet will become a cloud for fee service through the HMS Technologies Corporation. A Smarter Social Business App.

To see HMS’s system, go to  www.tactweet.net or download a whitepaper of how TACTweet is being used by law enforcement through IBM Connections at https://w3-connections.ibm.com/files/app?lang=en_US#/file/e0379d75-a3af-4b24-b146-e361fc3504cc!

GET BOLD ! Whats your social business agenda?