As you know, I have been a huge gamification driver for a few years — starting the first demand generation and educational game in IBM WebSphere with Phaedra Boinodiris on the game Innov8!
Now the market is demanding gaming — the average age of a gamer is 35, and the recall of playing a game is 80% higher than any other communication methodology! We appreciate Rajat Paharia and the great work here to bring more Gaming to the IBM Connections Social Platform!
Check out the “Level UP” concept of gaming from BunchBall built on top of IBM Connections!
At IBM Connect 2012, the Social Business Conference, BunchBall uses a great concept of Level Up — you see below Level 1, Level 2, Level 3, and Level 4 — providing fun in learning about IBM Connections, and a competitive spirit to get to the next level!
Here you see some of the metrics you can leverage while your teams are playing games!
I’m all for it. I’ve been suggesting the use of games for a long, long time. See my February 2009 post on IdeaJam: http://bit.ly/gGS8Ix