Keeping with our focus on crowdsourcing this week, here is a great view by Cemex on their structured approach to crowdsourcing through an app called Think n Build. Cemex is a $14B company based in Mexico that provides high quality building products to customers in 50 countries throughout the Americas, Europe, Africa, the Middle East, and Asia. They produce, distribute, and sell cement, ready-mix concrete, aggregates, and related building materials.

A true brick and mortar company!!!

Cemex structures their “innovation lesson” into 5 steps for all their employees!

  1. The Challenge.  They open the innovation with a “challenge” to all employees.   This challenge is simply a problem statement.
  2. Brainstorm.   Employees go in and brainstorm on the challenge.
  3. Rating.   Employees rate the ideas and refinements.
  4. Priorization of the ideas.   Based on the ratings, doability, and a number of factors, the ideas are sored.
  5. Implementation and Execution.     The best ideas get implemented!

Hundreds of ideas for growth have been explored in this manner!  Have fun watching the video and be bold in trying this yourself!