Monthly Archives: October 2009


October 2009

Listening is 50% of the value of a Social Business!

By |October 30th, 2009|

Social media listening involves gathering and analyzing content from blogs, tweets, boards and news posts. Listening means both broadly searching for trends and narrowing as well the online universe prior to a set of topics and sub-topics. What is a Jam?  A high-profile online event 16 weeks of event preparation (based on IBM's Jam experience) Requires [...]

Wake the Beast – I love it!

By |October 29th, 2009|

“Wake The Beast” -- OK, well, I just got around to writing this since my trip to Ireland a month ago!!! I think the Honda Civic campaign called “Wake The Beast” is super cool! Did you see it?   It was launced in Ireland -- where I just was for a meeting in Dublin with partners!  I [...]

Google to use Twitter Posts in their Standard Search! Woot!

By |October 28th, 2009|

Google is planning to soon return Twitter posts in their standard search results.  This will have HUGE implications for companies!  It sounds like from Google's announcement that they will sift and sort years worth of previous twitter posts into search results related to keyword searches. (Note that the twitter announcement is at the bottom of the article.) Talking [...]

Faberge and the Inner Sanctum!

By |October 7th, 2009|

 I am here in Europe for a few sessions with Partners!  One of the funniest ones was with Louise Grey, the CEO of MVM on a luxury goods, personalization and social media panel.  I spoke on the panel using our IBM customer, Faberge, as an example. Our Story! Faberge is a boutique that designs and [...]