Innvo8 2.0: Serious Social Gaming

Innvo8 2.0: Serious Social Gaming

 

 

We talked about using gaming to train and drive demand in the new world. 

 We piloted an Innov8 gaming strategy (see this post! http://www-01.ibm.com/software/solutions/soa/innov8/index.html) and have now gone to Innvo8 2.0!   I wanted to share the updates & progress with you on our great IBM gamer Phaedra Boinodiris!

Web Traffic/Metrics

  • Traffic has doubled  since May!   Thousands are playing per week
  • >75% avg clickthrough of eNurture emails (avg in industry is 25%)
  • Over 3.5M gamers used the Proactive LivePerson chat offering more information from the game on our products — an 4000% &  uptick in the use of the tool.

Usage Beyond Web

  • Our Serious Game is now in Widespread use in our Briefing Centers Worldwide
  • Innov8 2.0 is featured in our lobbies
  • We also have heavy standalone usage by our enablement teams in many geos
  • Many of our events feature a Gaming Competition!

I am sold on Serious Gaming.  What are your thoughts?

We wanted to take the serious game and take it outside the web as well.