BIZTECHBUZZ in the world of social, cognitive, IoT and startups
What do I do on Sunday night besides relax ? I ready for the great week ahead with my Social plans but don’t neglect Sunday like I have done for so long!
Did you know that the third best day to post is Sunday? (this is research from Buffer – Beth Cooper)
And from the same research , the best tweets on done on weekends!!! So don’t take the weekend off !
According to IBM Tech Trends Report, there are more companies today doing internal Social, than external use of social with clients. Why is that trend progressing?
Creating an inclusive work environment should be a strategic priority for all companies. It can help your company build a distinctive and compelling reputation as a worldclass employer and foster women’s leadership talent. Such a culture provides the social infrastructure that gives women access to the same career support as men. A Social Infrastructure enables collaboration and networking across an organization.
Networking is very important in career progression. In fact, in every leadership book that I have read, networking in always in the top 3 items that help to drive someone to success. So in leadership, being an active and politically-skilled networker is important.
Our study shows that working long hours is not directly linked to career progression. We can therefore debunk the myth that presenteeism leads to promotion. However, working more hours is related to important careerenabling factors. When you work longer hours, whether you’re male or female, you’re more likely to focus on networking.
Social can enable you to network more effectively. Networking really is as important as everyone makes it out to be. Find ways of building one-to-one relationships with people who are important to your career and keep them up-to-date on your progress. And make time to Social Network — it really is important and effective.
Tonight I was doing a little reading on woman and men in the Social World.
Did you know that:
The biggest difference in engagement that I found to date was about the type of tools that are used. What do you think ? Are there other differences?
Yesterday, n partnership with IBM, The Boston Children’s Hospital launched OPENPediatrics!
What is OPENPediatrics? It is a Social Learning platform that enables medical personnel to gain expertise, make better decisions, and even share knowledge to save the lives of children.
The hospital has just started using it, but already there are over 1000 nurses and doctors in over 74 countries.
This use of Social Business will completely transform the healthcare industry! What can it do for your industry?
What is a social showroomer? With 70% of people trusting reviews by their “friends” than a company’s own site, a social showroomer is one who leverages social before they purchase. But they do it in a uniqure way. They come into a real store with their smartphone and scan a product’s barcode to see the reviews, and lowest prices for the item. Then they search both online retailers to compare with those of brick and mortar.
First a factoid, 1/3 of showroomers bought from an online-only retailer, the other two-thirds from a multi-channel retailer.
Who are these new social shoppers?
Showroomers are more often male than female with the largest gender gap being in consumer electronics but women are still quite capable of showrooming. In fact,women still constitute 80% of Pinterest users. (Search Engine Journal)
On age & income dimensions, this is not an older group but not particularly young. Most likely to be 26 to 34, however in some categories like consumer electronics, home decor and healthcare, showrooming skews as high as 35 to 44.
The showroomers are also more affluent on average but has quite a contribution from the middle-income group as well.
And the final point, this group is very vocal. 57%, had written a positive review of their online retailer. They are a dynamic group having positive experiences and wanting to share them with their peers.
Are you a showroomer? Tell me about it. What do you think about showrooming? Is it fair to local merchants?
Happy Monday!
We are continuing our social selling series and today will focus on one of the top 5 pieces of advice for strong selling in the blogosphere!
The Blogosphere is a connected community of all blogs and their interconnections, including micro-blogs, LinkedIn, Facebook, and so on. Essentially all social tools online.
Have fun building your social graph!
Today, I was chatting with a client who proclaimed that he wished everyone was using social! The world would be so simple!
Yes, it would but we don’t live in that world — and won’t for a few years.
Today, I see us having 3 types of people.
Yes, and today there are digital outcasts. These are folks who would grow up digitally but globally have not been blessed with the resources to do so. Many companies are working on these issues which I believe must be fixed before we do see people across the globe plugged into the “AORTA,” which is Always On RealTime Access, a term coined by Mark Anderson, the chief of the Strategic News Service.
What do you see? How long before the Natives overtake enough influential positions?
In an IBM study of the Empowered Customer with a sample size of 28,000 global consumers, a fundamental change is emerging. Customers are increasingly open to providing information about themselves in exchange for perceived benefit such as improved personalization, service, etc. And remember, this is on a global scale .. not something that is a US only trend.
In fact, I was surprised to see that 75% are willing to provide information on media usage and demographics but almost 60% of global customers are willing to provide information about their lifestyle and locations which will enable companies to further tailor the shopping experience.
I think this is significant as 73% of CEOs are investing in customer insights. These factoids tell us that a client would be willing to spend an additional 20 minutes if you provide them with some value.
Today we are starting a series on Social Selling!
Once the overview is done, we have a series of 5 core areas to focus on for social selling!
Enjoy!
I wanted to share this external version of IBM Conenctions for the Developerworks community!
There are about 4M strong in the community and it saves IBM about $100M a year in support costs with great satisfaction occuring at the same time!
Some factoids … on the Community!
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