BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Mixed Audiences into today's Social Business World

Today, I was chatting with a client who proclaimed that he wished everyone was using social!  The world would be so simple!

Yes, it would but we don’t live in that world — and won’t for a few years.

Today, I see us having 3 types of people.

  1. Digital Natives.  These are people who grew up online and in social networks.   They work in a collaborative fashion — they grew up this way.   They do not do email or even answer phones.   (Note:  The post-millennial “digital native” was a term coined by U.S. author Marc Prensky. 
  2. Digital Immigrants.   These are people who have not grown up digitally but have taken to the new social world and use the tools like a native.   They have a foot in each world… being able to leverage email, and traditional forms of collaboration, with the new world. 
  3. Non Digitals or affectionately called The Analogs.  Yes we all know they and they are in very significant places of influence today.  They email, they dictate, and they don’t use Facebook.   These are some of your best clients, so you cannot leave them behind. 

Yes, and today there are digital outcasts.   These are folks who would grow up digitally but globally have not been blessed with the resources to do so.  Many companies are working on these issues which I believe must be fixed before we do see people across the globe plugged into the “AORTA,”  which is Always On RealTime Access, a term coined by Mark Anderson, the chief of the Strategic News Service.

What do you see?  How long before the Natives overtake enough influential positions?


  1. Phil Sheehan

    Page not found?

    Kind regards,

    Phil Sheehan
    ISV Partner Executive (Cloud Computing)
    IBM Certified Sales Professional
    Australia & New Zealand
    ISV & Developer Relations

    Phone: 64-9-359-2672 | Mobile: 64-21-579-712
    Chat: phil.sheehan59
    Find me on:

    82 Wyndham Street
    Auckland, 1010
    New Zealand

  2. Natasha Decker (@Natasha_Decker)

    The most popular social networks are barely 10 years old. Most Digital Natives are just starting their careers. IMHO, overtaking Immigrants and Analogs is another 20-30 years away.
    Where do you see texting fitting in all this? Is texting the Natives’ email?

    • Sandy Carter

      Yes I think Texting is part of the digital native’s framework and even more ….. I love your thoughts. Thanks for taking the time!

1 Pingback

  1. Mixed Audiences into today’s Social Business World | Nox in Music

Leave a Reply

Your email address will not be published. Required fields are marked *