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Category: social (Page 1 of 2)

CNBC Top 50 Disruptors – Of the Top 20, 25% are Social

top diruptorsI love disruptors.   I love innovation and creative thinking.

So the CNBC Top 50 Disruptors was interesting.   (read the full story here

I found it interested that ALL these companies are either based on Cloud, Social, Mobile, or Analytics.   All are based CAMS!

And of the Top 20, 25% are Social Business oriented.

Whose your favorite?  And what’s your biggest AHA on the list?


InXero: helping micro-businesses engage customers through social and mobile!

I am in Poughkeepsie today chatting with clients and our great IBMers here!  The big focus of course is on CAMS — Cloud, Analytics, Mobile and Social!

This example highlights the value of CAMS!

75% of world trade happens through resellers says Anand Raj, CEO, InXero. Many of these are small businesses who are not necessarily good marketers. InXero gives them the tools they need to get the right content and meet the customer where they are! For instance, developing a showcase for businesses on LinkedIn can be much more impactful than the printed brochures of old.

See the InXero platform in action!

Alan Godfrey, Bazaarvoice: making the social firehose useful!

As Alan Godfrey, North American Retail, Bazaarvoice points out, digital engagement with the consumer is everything, whether it be via social, mobile or other channels.

Bazaarvoice, a word-of-mouth content company, helps brands understand who is buying what and why. Their ratings and reviews platform helps retailers in many ways, including the placement of products in stores!

Learn more about building customer engagement with Bazaarvoice!

Adena DeMonte, Badgeville on gamification and the psychology of motivation!

As Adena DeMonte, Director, Corporate Marketing, Badgeville, points out in this conversation gamification really can be applied across the enterprise in order to motivate certain behaviors. This involves psychology in the planning of motivation techniques for different roles, and analytics to measure the behavioral outcomes.

Learn more about Badgeville gamification solutions

Come hear IBM Impact on the latest social trends! Session 1805, Tuesday 3.45pm

What are the latest social trends right now? How important is the interplay between cloud, analytics, mobile and social (CAMS)? What skills are needed to drive this business transformation?

Come hear me explain the latest social trends, together with social marketing maven Pam Moore of Marketing Nutz!

I look forward to seeing you at Session 1805 in Palazzo E, Floor 5 at 3.45pm Tuesday April 29!

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