BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Women Rock Social !

Tonight I was doing a little reading on woman and men in the Social World.

Did you know that:

  • 74% of women were users of social networking sites, compared with 62% of men. (Source: Pew Research Center)
  • 25% of online US women use Pinterest, compared to 5% for men. (Source: Pew Research Center)
  • Moms are 16% more likely than other women to visit Facebook daily (85% vs. 73%). (Source: Performics)

The biggest difference in engagement that I found to date was about the type of tools that are used.  What do you think ?  Are there other differences?



  1. Alessandra

    It seems women are more focused in interacting with each other while men are not. Take as a sample Twitter, a tool basically used to keep up to date with information of your interest.

    • Sandy Carter

      Yes it is true. Woman are more social…. so the way they interact is different.

  2. Christine Gribble

    Hi Sandy. Women are naturally capable communicators, so it makes sense that they would lead in the social arena. I see “social business” as fertile ground for women to attain positions of leadership.

    • Sandy Carter

      I agree!!!!

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