BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Category: culture

Social Business Lesson: What is reflected?

As I was at the beach this summer, I caught this gorgeous picture of the moon reflecting on the water!


It got me thinking about how social reflects your company’s culture and for you personally, your personal brand.   Social really reveals all the parts of your culture — good , bad, and neutral.

The moon’s shine above in the picture is ampliflied by the water, just as your company’s cultural elements are amplified by social.

One of my favorite quotes is:

“Social doesn’t transform your culture.  It reveals your culture.”

This fact is why i advise my clients to do a cultural assessment before starting down the social path.

Here’s a quick tidbit of that assessment.    And I’ll leave you with this question.   What does social reveal about your culture?!