BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Category: Coca-Cola

More followers? Just ask! Follow me! sandy_carter

So I was reading this weekend — with my broken leg, there is not a lot to do! I learned some interesting things about how to drive more from Twitter — quite simple actually — just ask.

In an analysis by Twitter, they found that 4 core ways to get great results from your Tweets are:

1 Ask for a download. Explicitly asking people to download accompanied by a link increases URL clicks by an average of 13%.

2 Ask for a Retweet. Explicitly asking people to retweet increases retweets by an average of 311%.

3 Ask for a follow. Explicitly asking for a follow increases followers by an average of 258%.

4 Ask for a reply. Explicitly asking for a reply increased replies by an average of 334%

So would you guys please follow me on Twitter at sandy_carter and subscribe to my BLOG! Pretty Please!

Learning from Coca Cola Social Presentation at the Global Airline Summit

Lessons from Coke on their Social Journey!

1.   We speak in storytelling.   We make sure the story is engaging, surprising, and grounded in experience.   It is choked full of emotion.   The new generation wants to be engaged in something exciting.   Coke showed a great video of bringing the world together featuring India and Pakistan.   Very Powerful!   We strive for Shareability.

2.  We embrace our new SalesForce.   Most openness comes when something goes wrong.  But look at something like TripAdvisor.  They have postive and negative.    Social networkers are willing to provide feedback both positive and negative.    Coca-cola has 24M impressions from themselves, and 124M impressions from consumers. 

3.  Listen first and then engage.   Everyone wants to be heard.   But they want a response.   If you start you must go all the way!  Coca-Cola uses gen y’s to answer the social questions. 

4.  Speed trumps perfection today.  Gave an example of the response of a top retail fashion company and it took 10 days for a response.   And it was in the form of a 3 line PR release….not in social!  Stock price took a beating while they polished the story.     Great example.   Oreo cookie speed on their “You can still dunk in the dark” when the lights went out unexpectedly at the US Superbowl.   Brillant social marketing in 5 minutes from Oreo!  It took over the social conversation — be ready, and give people the freedom to embrace the principle of speed.

5. Allow transparent conversation and play well.   Both positive and negative.  The way that you handle and manage them really matters.    Make sure you establish long term relationships.