Welcome to our Social Business Coffee Break!
We are in the middle of a Social Selling series. Today we will focus on leveraging influencers to help you reach that white space client and to retain client loyalty!
Tag: social media (Page 16 of 25)
Yes, a calendar. If you have a blog, or Facebook page, or even Twitter think through your strategy of content that you need to study, learn, or create.
Then plan out your posts. Now this does not mean that will not do the article and post that is in sync with real time events, but planning out your content helps you to add more value for your readers.
For instance, I plan my series for my Social Business Coffee Breaks. Each Monday, I post one of my VBlogs and I plan out the content. 5 Tips for better social selling for instance has a great following!
Each Month, I plan my series, and my topics. And then each weekend I write, research, poll, and ensure that I can add value to my readers!
Do you create a social calendar?
I just watched the Croods with my kids! It was such a great movie.
It was funny to watch the Crood Family move from Cavemen to being transparent and living out in the open!
The same is true for people who are hiding from Social! They are cavemen and woman!
Here’s some incentives to move out of the cave!
* Determine what your brand stands for and what you want it to stand for. Search yourself on: Google, Technorati, Twitter
* Come up with your own tagline and ensure that you have the tagline (your brand) on all your social tools. Make it short and sweet like: John: Scholar, Nice Guy, Sales leader or Sally: Highly recognized Corporate executive with Top Tier MBA
* Remember every interaction and experience is a nonneutral brand experience. Make each one count!
*Engage your core community of enthusiasts, customers & employees where they spend their time — pick the tools you leverage based on who you are targetting
* Build/engaging with a loyal “brand army” of enthusiasts that make your success their cause. Social is about forming a relationship. This is not about marketing. Acknowledge and harness their goodwill to generate insight and return on your investment
* Increase your engagement in important conversations. Have a POV (point of view). State it and add value!
* Remember, it is not JUST about social. It must be supported with real-world events and experiences (F2F is still the most meaningful interaction!)
Move out of the cave and get started! Reach out if you need help!
So I was reading this weekend — with my broken leg, there is not a lot to do! I learned some interesting things about how to drive more from Twitter — quite simple actually — just ask.
In an analysis by Twitter, they found that 4 core ways to get great results from your Tweets are:
1 Ask for a download. Explicitly asking people to download accompanied by a link increases URL clicks by an average of 13%.
2 Ask for a Retweet. Explicitly asking people to retweet increases retweets by an average of 311%.
3 Ask for a follow. Explicitly asking for a follow increases followers by an average of 258%.
4 Ask for a reply. Explicitly asking for a reply increased replies by an average of 334%
So would you guys please follow me on Twitter at sandy_carter and subscribe to my BLOG! Pretty Please!
I’m so thrilled to be speaking at the Women’s Toolbox Conference on Friday, Oct. 18th!
What is the Women’s Toolbox Conference? Exactly what it sounds like! It will deliver thought leadership, resources, and networking—all the tools that can help women create a lasting impact in the workplace, marketplace, and community.
Now what does making an impact mean for women? Well, not only can it translate to making more money, but also getting more clients, finding a better job, and being known for your expertise and what you bring to the table. All these things can set you on the course to living a more balanced and happy life!
I love initiatives that champion women in the workplace so I’m excited to be sharing some of my experiences and knowledge at this conference, specifically around social. I’ll be discussing how to become essential to your customers with social business by building your social presence, knowing your prospects and customers and their influencers, engaging and responding with speed, and celebrating your customers!
Interested in attending this wonderful event and hearing from business superstars and thought leaders?
Register http://womenstoolbox.com/annualconference/registration/ for the event, which will take place Oct. 16-18th in Beverly, MA!
Happy Monday!
We are continuing our Monday series on Social Selling — today focused on our Tip #4! I am to start the discussion on how you know your prospects and clients.
What do I do on Sunday night besides relax ? I ready for the great week ahead with my Social plans but don’t neglect Sunday like I have done for so long!
Did you know that the third best day to post is Sunday? (this is research from Buffer – Beth Cooper)
And from the same research , the best tweets on done on weekends!!! So don’t take the weekend off !
According to IBM Tech Trends Report, there are more companies today doing internal Social, than external use of social with clients. Why is that trend progressing?
Creating an inclusive work environment should be a strategic priority for all companies. It can help your company build a distinctive and compelling reputation as a worldclass employer and foster women’s leadership talent. Such a culture provides the social infrastructure that gives women access to the same career support as men. A Social Infrastructure enables collaboration and networking across an organization.
Networking is very important in career progression. In fact, in every leadership book that I have read, networking in always in the top 3 items that help to drive someone to success. So in leadership, being an active and politically-skilled networker is important.
Our study shows that working long hours is not directly linked to career progression. We can therefore debunk the myth that presenteeism leads to promotion. However, working more hours is related to important careerenabling factors. When you work longer hours, whether you’re male or female, you’re more likely to focus on networking.
Social can enable you to network more effectively. Networking really is as important as everyone makes it out to be. Find ways of building one-to-one relationships with people who are important to your career and keep them up-to-date on your progress. And make time to Social Network — it really is important and effective.
Tonight I was doing a little reading on woman and men in the Social World.
Did you know that:
- 74% of women were users of social networking sites, compared with 62% of men. (Source: Pew Research Center)
- 25% of online US women use Pinterest, compared to 5% for men. (Source: Pew Research Center)
- Moms are 16% more likely than other women to visit Facebook daily (85% vs. 73%). (Source: Performics)
The biggest difference in engagement that I found to date was about the type of tools that are used. What do you think ? Are there other differences?
Happy Monday!
We are continuing our social selling series and today will focus on one of the top 5 pieces of advice for strong selling in the blogosphere!
The Blogosphere is a connected community of all blogs and their interconnections, including micro-blogs, LinkedIn, Facebook, and so on. Essentially all social tools online.
Have fun building your social graph!