Happy Monday and grab a cup of coffee to enjoy our Social Business Coffee Break!
Tag: social media (Page 20 of 25)
Facebook has just announced the introduction of hashtags. Similar to other social platforms like Twitter, Pinterest and Instagram, you can now use hashtags to add context to a post or indicate that it’s part of a lager discussion. Clicking on a hashtag will take you to a news feed containing all posts of users and pages on that particular topic. This will help you to get an overview on a topic or find out what other people think about it. Hashtags won’t affect your privacy settings – you can still decide whether you want to share your posts with the public or your friends only. In the future, Facebook plans to introduce trending hashtags and deeper insights to help people discover more conversations.
Colleagues in Care (CIC) is a global health network of approximately 200 doctors, nurses, medical personnel and other volunteers working together to provide quality health care services, telemedicine, knowledge and training to aid the poor and those suffering. The nonprofit organization is strategically focused on Haiti and is striving to bring a high-quality standard of care that reflects best possible practice in a resource-challenged environment.
In order to better connect the hundreds of medical worker and volunteers, CIC today is using Social Business to provide the global network of healthcare volunteers with immediate access to critical data and information for the current healthcare needs of the Haitian citizens. With Social Business, the volunteers and those on the front lines taking care of patients are armed with an online medical knowledge system that includes treatment options, clinical pathways, and best practices specific to the situation in Haiti.
Through social networking, Web-based meetings, activities, and forums, the volunteers are sharing ideas and information as if they were in the same room.
At the University of Texas at El Paso (UTEP), faculty and researchers are using Social Business to track the status of research projects and help facilitate knowledge sharing across campus.
This social business model provides a cost-effective, easy-to-use solution that allows faculty and researchers to share resources and track progress of research projects without clogging up their email in-boxes while aiding in the ever challenging “version control” process for collaborative documents. UTEP has recently expanded its use of Social Business to collaborate with universities across North America who are involved in CASHI, the Computing Alliance of Hispanic-Serving Institutions.
CASHI aims to increase the number of Hispanic students who pursue and complete baccalaureate and advanced degrees in the computer and information sciences and engineering. UTEP uses Social Business to collaborate with faculty at other universities, invite users from the other universities at no cost as guests to work on projects together. They can collaborate, manage projects, assign work, and comment directly with each other!
Happy Monday! And I am happy! I am home from my 2 weeks in Asia and Africa with great meetings with clients and great changes in the market. What a difference that a year makes!
Here’s your request on this week’s video which is an update on Social and Happiness! What do you guys think?
I am here in Italy with Open Knowledge, a great IBM partner in Milan, London, and US.
So today I thought I would highlight an Italian company that has cross the Social Business mark.
Amadori Group wanted to market its poultry and pork products to evolve with the ever-changing modern lifestyles and dietary needs of young consumers. It sought to create fun ways to engage its target segment by exploiting online marketing and social media. The company sought to use online resources to gain new insights into its target consumer base to help boost brand visibility, encourage customer loyalty and gauge consumers’ reactions to its products and marketing campaigns.
This leading food company in Italy gains an unprecedented ability to track and visualize consumer conversations, transforming speech patterns into marketing insights and identifying those who can drive its business.
Influencing consumers’ culinary choices is not an easy task because taste and preferences vary with each person, lifestyle and dietary needs. This food company listens to and learns about its consumers’ culinary needs and desires in near-real time with a combination of innovative solutions. The company uses a powerful web development platform to quickly create highly interactive websites that are tightly integrated with social networking sites for targeted campaigns. It then exploits sophisticated predictive analytics to track and visualize what is said about its brand and products on social networking sites, blogs and forums—in near-real time. Gathering user data from multiple sources, the predictive analytics capture unstructured text and ingeniously separate consumer sentiments from all the chatter. The solution then analyzes the free text against structured data such as user profile information, revealing hidden attitudes and opinions that the company uses to identify consumer buying propensities, foster those who influence others’ purchasing decisions and refine the company’s digital marketing campaigns to generate more sales.
Real Business Results
•Boosts by 100 percent the company’s ability to monitor and learn about its brand health in near-real time using sentiment analysis
•Improves the company’s social media presence by 100 percent using near-real-time marketing insights, gaining 45,000 Facebook fans in less than one year
•Establishes direct communications with the target segment by 100 percent through web integration with social media
China Telecom serves over 220 million individuals.
They decided to use IBM’s Social Business Platform for ideation blogs to gather information from their customers to identify the most viable new services to offer to the Chinese market. They wanted to invite a broad range of new ideas from the public.
China Telecom enabled consumers to register their ideas, and they encouraged continuous collaboration around those ideas. The wisdom of the crowd helped them select the best ideas to put forward.
China Telecom called their ideation blog, “Voices,” because they were allowing new “voices” into their development process.
Here are some of the interesting points about their solution:
- They received their first idea from a customer a mere ten minutes after launch.
- “Voices” produced over 500 ideas in the first six months
- China Telecom considers a big percentage of the entries to be breakthrough ideas.
- When asked, 88% of the participants said that they believe ideation is fun
The participants identified new product and service opportunities by creating a networked, market- focused culture that makes it easier to bring great ideas to life. This was especially important when China Telecom was working to determine which 3G and 4G services to deploy.
With input from “Voices,” China Telecom has effectively included customers in the gathering of product and service ideas and feedback. That equipped them to develop better products and services. They have also achieved innovation more effectively, and they’ve brought successful new offerings to market more quickly.
China Telecom recognized that the potential of social business extends far beyond simple one to one communications between employees. Social can bring together the whole value chain, including customers, suppliers, consultants or anyone else.
Using Social for Ideation or Innovation is a key ROI social project. McKinsey says that on average a company using Social for Ideation improvements see a 20% success rate improvement in new product, offerings, or program introductions!
Happy Monday and welcome to our Social Business Coffee Break!!!
Rheinmetall is a client that has become a social business! Listen to their story!
I was just in Japan for a Social Business Summit. Over 1500 people registered — more than 2x that of last year.
Did you know that Japan is the 4th largest population of internet users, 3rd in the world for the most bloggers, and 2nd in the Asia Pacific region for online video usage. About 18% of the population leverages social networks like Twitter per Wikipedia.
With over 97% of Japanese consumers using ecommerce, the picture becomes even clearer. According to the IBM CMO Study, 82 percent of CMOs say they plan to increase their use of social media over the next three to five years. The need to deliver a seamless mobile experience has also become increasingly critical to CMOs. According to Yankee Group, online commerce is expected to hit $1 trillion by 2014 and mobile commerce $200 billion by 2015. Japan is leading the way.
Japan is transforming both business to consumer and business to business networking.
Japan is starting this revolution. Their citizens and consumers are using these connections as a primary means of communication, in many cases, replacing other more traditional interactions.
It is this newsocial graph which originally referred to the social network of relationships that is now emerging in the business world. The social graph is a powerful illustration of people, their connections, and their networks.
Most organizations have not exploited the power of these connections and applied them to basic business processes. The potential value of these networks to improve business has largely gone unrealized.
An organization that applies social networking tools and culture to business roles, processes, and outcomes to create business value is a social business. And Japan is truly becoming a social business!!!
Happy Monday!
Our social business coffee break is how Prudential has become a Social Business!