Social Business Sandy

BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Tag: social mail

7 Key Steps for Social Content Curation – Quiet Marketing

October 22, 2013 / / 13 Comments

Lately I have been focused on Content Curation as a secret weapon in your Social Strategy.  Did you know that 60% of B2B marketers plan on spending more on their content marketing next year than ever before?

content marketing

What is Social Content Curation?   It is a plan to create content, distribute content, promote content, and measure its success in the social world.

7 Steps to Great Social Curation:

  1. Conceptualize:   Before you begin, think through your plan and goals for your social content.  Think through details and leave nothing to chance. This requires a lot of preliminary research on your part.
  2. Plan your space.  Select where to place the content.  Where you place content will help you shape the content.  For instance, content on Pinterest is different than a blog!  Did you know that SlideShare is a great place and the largest curation of social presentations?  How do you leverage the right tools for your content!
  3. Know your audience.  A good curator needs to understand the audience and to fully communicate and let their Point of View (POV) speak out to the public and to better listen and meet their desires.
  4. Secure commitment, resources and budget.   Who will be your Subject Matter experts(SMEs)?  Make sure you secure their time and if you need, money to create the right graphics, video, and pictures to make your content come live.
  5. Create content.  Make sure it is great content.  Writing well is a necessary skill for a curator.  As is the use of video, pictures, presentations, and all valued content for your area.
  6. Communicate your content.  You have spent a long time on researching and organizing your content; now you want to maximize the viewing for your content and make it truly memorable. Imagine a top rated infographic, or blog.  Allow time and budget in order to be able to effectively contextualize your work.
  7. Have an Opening! Just like a museum curating an art exhibition, make your Social Content opening fun, exciting and memorable. You want to create an exciting buzz so that people will keep coming back.  Schedule your opening and begin the opening with a bang — maybe a SocialChat or a Tweetup.   Just as a museum would begin the opening with a live art or music performance or light show, these items !

Clash of Civilizations – email in a Social World!

March 29, 2013 / / 0 Comments

Global E-mail Patterns Reveal “Clash of Civilizations”

The global pattern of e-mail communication reflects the cultural fault lines of thought to determine future conflict, say computational social scientists.

Researchers analyzed a global database of e-mail messages, and their locations, sent by  more than 10 million people over the space of a year. The results suggest that the pattern of connections between these people, clearly reflects the host civilizations. In other words, the way we send e-mails is a reflection of the mesh of civilizations that is an important driver of future conflict.

Social Mail is here! #socbiz #ibmsocialbiz

March 12, 2013 / / 7 Comments

Woo Hoo!

I am tingling as I use our new Notes 9 Social edition!  Not because it is a next release of Notes, but because it is an amazing Social tool!  It is Social Mail — here today!

Some people think e-mail has always been social, and others say email and social are like oil and water.

I think it’s a mix!   And that’s why I love it!  My husband says I like my cake and eat it too!  So with Social Mail I can do both — have mail and social!

Social mail is the seamless integration of everything — all your collaboration tools — where and when you want them. Often, that’s alongside your inbox.

And I mean everything.  All the new & cool social stuff like Profiles, communities, file sharing, real time audio and video communications, presence and more, all right there.  And I mean your desktop applications; your public social networks; your Tweets; and your other business applications.  All together. No switching, stopping, or waiting.

But social mail is is also about the integration of messaging into those other applications– shouldn’t my desire to communicate be freed from the boundaries of a traditional email client application?  Social mail is about having access any time & anywhere — on my PC, my phone, my tablet, on my desktop, and even in the cloud.

Social mail lets me focus on my idea or the business problem I need to solve.  Ultimately, a social mail experience is about empowering people to collaborate seamlessly and in context, so you forget about managing email and just get work done.

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