Tag: selling

Jingle Bells, Social Sells!

December 23, 2013 / sandraanncarter / 1 Comment

Happy Holidays and Merry Christmas!!!

I love social selling, and the impact it has on business. Social selling is shown to drive measurable results. The Best Reps are not just present in Social Media, they position themselves as credible and influential sources in customer networks.

In a recent joint study conducted by WetPaint and the Altimeter Group of the top 100 brands engaged in social media, a significant correlation was drawn between a brands depth of social media engagement and revenue growth. Companies that scored the highest marks for social media activity, on average had increases in revenue growth of 18% over the last 12 months, while social media laggards saw revenues drop 6% over the same period.

Tell me your experiences!

"The Secret to Managing Multichannel Marketing"

December 3, 2013 / sandraanncarter / 0 Comments

I recently participated in a webinar with some top executives from SAP, Chubb Insurance, CitiMortgage and nonprofit Human Rights Campaign along with the Editor-in-Chief of Target Marketing Magazine, Thorin McGee.

We got together at the Union Club in NYC to discuss some of the questions about managing multichannel marketing in today’s business environment — utilizing the latest social tools and techniques, addressing new audiences such as Generation C and millenials, and how to stay ‘connected’ both internally and externally.

We’re taking the topic further this week in a FREE webinar sponsored by Target Marketing, where we’ll explore more on this topic, including testing new channels and using metrics to determine success. I hope you’re able to join me for this free webinar on Wednesday, December 4, starting at 2:00 pm ET.

Register NOW and don’t miss “The Secret to Managing Multichannel Marketing”. Bring your own questions to the webinar .Click here to register!

Friday Social Tip: Spend Time on Your Influencers – The 4-1-1

October 25, 2013 / sandraanncarter / 5 Comments

Spend time on your influencers!

I think this is one of the best social media tips I ever discovered.

First, a definition of an nfluencer. An influencer is someone who influences the rest of the clients and potential clients online and offline, usually about 15% to 20% of your followers or fans!

I discovered this concept in a book by Andrew Davis, author of Brandscaping, The 4-1-1 (for your informtion!) is a way to show value and care to your social influencers.

This concept says that if you communicate 6 things socially, 4 of those 6, or 67% should be showcasing content from your influencers. The other items you should be showcasing are your Point of View or Subject Matter Expertise . The other could be something that is more sales oriented.

Complements of Joe Pulizzi here is a great visual of what this concept is!

Social Selling! Best Practice of Engagement!

October 21, 2013 / sandraanncarter / 1 Comment

Have a great cup of coffee and enjoy this week’s Social Business Coffee Break!

Today we are continuing our series on Social Selling. Thank you so much for the great response to date!

Social Selling Video Blog! Know the influencers!

October 13, 2013 / sandraanncarter / 0 Comments

Welcome to our Social Business Coffee Break!

We are in the middle of a Social Selling series. Today we will focus on leveraging influencers to help you reach that white space client and to retain client loyalty!