I love this Macy’s story of their use of Big Data and Social almost as much as I love shopping!!!!!
And read this case study! The highlights are:
- Macy’s wanted its online store to offer a more personalized shopping experience so they established a more engaging and data driven website.
- With IBM Big Data & Analytics, customer preferences can be combined with recent purchase histories to create personalized recommendations and promotions.
- The result, called “My Macy’s,” is a sweeping initiative designed to embed a customer-centric philosophy into every aspect of the company’s operations.
http://www.ibm.com/smarterplanet/us/en/madewithibm/stories/#!story/20