Social Business Sandy

BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Tag: adoption (Page 3 of 11)

7 Key Steps for Social Content Curation – Quiet Marketing

October 22, 2013 / / 13 Comments

Lately I have been focused on Content Curation as a secret weapon in your Social Strategy.  Did you know that 60% of B2B marketers plan on spending more on their content marketing next year than ever before?

content marketing

What is Social Content Curation?   It is a plan to create content, distribute content, promote content, and measure its success in the social world.

7 Steps to Great Social Curation:

  1. Conceptualize:   Before you begin, think through your plan and goals for your social content.  Think through details and leave nothing to chance. This requires a lot of preliminary research on your part.
  2. Plan your space.  Select where to place the content.  Where you place content will help you shape the content.  For instance, content on Pinterest is different than a blog!  Did you know that SlideShare is a great place and the largest curation of social presentations?  How do you leverage the right tools for your content!
  3. Know your audience.  A good curator needs to understand the audience and to fully communicate and let their Point of View (POV) speak out to the public and to better listen and meet their desires.
  4. Secure commitment, resources and budget.   Who will be your Subject Matter experts(SMEs)?  Make sure you secure their time and if you need, money to create the right graphics, video, and pictures to make your content come live.
  5. Create content.  Make sure it is great content.  Writing well is a necessary skill for a curator.  As is the use of video, pictures, presentations, and all valued content for your area.
  6. Communicate your content.  You have spent a long time on researching and organizing your content; now you want to maximize the viewing for your content and make it truly memorable. Imagine a top rated infographic, or blog.  Allow time and budget in order to be able to effectively contextualize your work.
  7. Have an Opening! Just like a museum curating an art exhibition, make your Social Content opening fun, exciting and memorable. You want to create an exciting buzz so that people will keep coming back.  Schedule your opening and begin the opening with a bang — maybe a SocialChat or a Tweetup.   Just as a museum would begin the opening with a live art or music performance or light show, these items !

TGIF: To #FF or not?

October 18, 2013 / / 0 Comments

Yes, today is Friday.    You will start to see a lot of #FF.

What does #FF mean?  Well, starting back in 2009, Twitter fans created this hashtag as a shorthand for Follow Friday.

Should you #FF?   YES !  Why?  Well it helps you introduce new users to a great social tool.  In addition, it allows you to show appreciation and thanks for the followers you have that retweet you, or support your thoughts, and more.

To be authenticate, don’t FF just because folks follow you.  Do it because you recommend them for a reason.

I like recommending a person and giving great attributes about them, like this:

ff

I avoid doing big groups as to me it doesn’t tell me why I should consider following someone.

So given today’s Friday … #FF someone you know!

Happy FRIDAY!! Social Tip of the week! Create a Social Calendar

October 11, 2013 / / 0 Comments

Yes, a calendar.  If you have a blog, or Facebook page, or even Twitter think through your strategy of content that you need to study, learn, or create.

Then plan out your posts.   Now this does not mean that will not do the article and post that is in sync with real time events, but planning out your content helps you to add more value for your readers. 

For instance, I plan my series for my Social Business Coffee Breaks.   Each Monday, I post one of my VBlogs and I plan out the content.    5 Tips for better social selling for instance has a great following!   

Each Month, I plan my series, and my topics.  And then each weekend I write, research, poll, and ensure that I can add value to my readers!

Do you create a social calendar?

The Social Caveman

October 10, 2013 / / 0 Comments

I just watched the Croods with my kids! It was such a great movie.

It was funny to watch the Crood Family move from Cavemen to being transparent and living out in the open!

The same is true for people who are hiding from Social! They are cavemen and woman!

Here’s some incentives to move out of the cave!

* Determine what your brand stands for and what you want it to stand for.   Search yourself on: Google, Technorati, Twitter

*  Come up with your own tagline and ensure that you have the tagline (your brand) on all your social tools.   Make it short and sweet like:  John:  Scholar, Nice Guy, Sales leader or Sally:  Highly recognized Corporate executive  with Top Tier MBA

*  Remember every interaction and experience is a nonneutral brand experience.  Make each one count!

*Engage your core community of enthusiasts, customers & employees where they spend their time — pick the tools you leverage based on who you are targetting
*  Build/engaging with a loyal “brand army” of enthusiasts that make your success their cause.   Social is about forming a relationship.   This is not about marketing.    Acknowledge and harness their goodwill to generate insight and return on your investment
*  Increase your engagement in important conversations.   Have a POV (point of view).     State it and add value!

*  Remember, it is not JUST about social.  It must be supported with real-world events and experiences (F2F is still the most meaningful interaction!)

Move out of the cave and get started!  Reach out if you need help!

More followers? Just ask! Follow me! sandy_carter

October 9, 2013 / / 3 Comments

So I was reading this weekend — with my broken leg, there is not a lot to do! I learned some interesting things about how to drive more from Twitter — quite simple actually — just ask.

In an analysis by Twitter, they found that 4 core ways to get great results from your Tweets are:

1 Ask for a download. Explicitly asking people to download accompanied by a link increases URL clicks by an average of 13%.

2 Ask for a Retweet. Explicitly asking people to retweet increases retweets by an average of 311%.

3 Ask for a follow. Explicitly asking for a follow increases followers by an average of 258%.

4 Ask for a reply. Explicitly asking for a reply increased replies by an average of 334%

So would you guys please follow me on Twitter at sandy_carter and subscribe to my BLOG! Pretty Please!

Women’s Toolbox Conference: Giving women the tools to excel in the workplace!

October 9, 2013 / / 1 Comment

I’m so thrilled to be speaking at the Women’s Toolbox Conference on Friday, Oct. 18th! 

What is the Women’s Toolbox Conference? Exactly what it sounds like! It will deliver thought leadership, resources, and networking—all the tools that can help women create a lasting impact in the workplace, marketplace, and community.

Now what does making an impact mean for women? Well, not only can it translate to making more money, but also getting more clients, finding a better job, and being known for your expertise and what you bring to the table. All these things can set you on the course to living a more balanced and happy life!

I love initiatives that champion women in the workplace so I’m excited to be sharing some of my experiences and knowledge at this conference, specifically around social. I’ll be discussing how to become essential to your customers with social business by building your social presence, knowing your prospects and customers and their influencers, engaging and responding with speed, and celebrating your customers! 

Interested in attending this wonderful event and hearing from business superstars and thought leaders?

Register http://womenstoolbox.com/annualconference/registration/  for the event, which will take place Oct. 16-18th in Beverly, MA!

Social enables stronger ways to network – an important career progression task!

October 4, 2013 / / 1 Comment

According to IBM Tech Trends Report, there are more companies today doing internal Social, than external use of social with clients.  Why is that trend progressing? 

Creating an inclusive work environment should be a strategic priority for all companies. It can help your company build a distinctive and compelling reputation as a worldclass employer and foster women’s leadership talent.  Such a culture provides the social infrastructure that gives women access to the same career support as men.  A Social Infrastructure enables collaboration and networking across an organization. 

Networking is very important in career progression.  In fact, in every leadership book that I have read, networking in always in the top 3 items that help to drive someone to success.   So in leadership, being an active and politically-skilled networker is important.

Our study shows that working long hours is not directly linked to career progression. We can therefore debunk the myth that presenteeism leads to promotion.   However, working more hours is related to important careerenabling factors. When you work longer hours, whether you’re male or female, you’re more likely to focus on networking.

Social can enable you to network more effectively.  Networking really is as important as everyone makes it out to be. Find ways of building one-to-one relationships with people who are important to your career and keep them up-to-date on your progress.   And make time to Social Network — it really is important and effective. 

 

 

 

 

 

 

 

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