BIZTECHBUZZ in the world of social, cognitive, IoT and startups
I spoke about Social Business and gamification in London last week — and proved that they are the #1 Twitter city in the world with more tweets trending in that conference than you could imagine!
So I decided based on our #1 question there — Gaming — to do our Monday Coffee Break on Gamification and Social!
Have fun! What motivates you?
I was just in London last week and got excited about the Queen’s Julibee! No, I am not British (well maybe a tad?!) but loved the energy there in downtown London!
I was walking to dinner one night and loved this use of social ! It was in a storefront and you can tweet a treat to the royal dog in the window in honor of the Julibee! If you are there, let me know what other cool Social Media you see!
Follow #diamondjubilee for all the cool stuff happening! And here is the Facebook page http://www.facebook.com/TheBritishMonarchy
And this cool YouTube video on the history — you can add in your own pics!!!
Today my daughter’s and I celebrated in honor of the queen drinking tea, wearing our hats, and eating crumpets — for real!
Here are the flags I saw getting ready for the celebration!
Some of my pics … below the roof of a Mini Cooper in the Flag!
Today, I am honored to be invited to Keynote about IBM’s use of Social at SBSS12 in London! After I speak today, I’ll share the presentation on Slideshare but just for a taste!
Some examples of IBM’s external social media footprint today include:
And my top 5 take aways will be!
I was in London with the Salvation Army — a true inspiration and Social Business! They do so much good work around the world — giving back and helping others. I admire them greatly!
But did you also know that they are a Social Business — taking that greater mission through social channels. I met with Commissioner Sue Swanson and Mark Calleran the Chief Information Officer of the The Salvation Army. Commander Sue has great vision around how to take Social even to the next level (See below for what they’ve done so far!)
Case Study: Salvation Army The Salvation Army, headquartered in London, has leveraged innovative engagement methods for its market. It held an International Youth Forum for those age 18 to 29. They leveraged a social networking device held by the delegates called a Poken. The Poken was a physical device that contained their contact information, including Facebook connections. When they touched their Poken with those of other delegates, the contact details were automatically exchanged. According to Mark Calleran, the Chief Information Officier (CIO) at Salvation Arm, more than 31,000 interactions (making friends) took place during the event. The top three “Pokenauts” managed to make 215, 190, and 170 friends. In addition, they had numerous live streaming video reviews through the Poken as well. Just as in the Coca-Cola example, the engagement strategy was to find a way for the community that came together once to stay connected beyond the event. And so far, this community has continued the engagement.
And there is much more as well coming! Hats off to the Salvation Army!
Our Social Business Coffee Break today is on Global Trends!
Tell me your thoughts especially if you are in a non – US market!
Here’s our Monday Coffee Break!
Transmedia? Do you know it, love it or use it? Tell me!
Sorry I am late for our Monday Social Business Coffee Break! I had a bit of difficulty getting to Paris but I am here now safe and sound!
I am very excited about this Social Business Coffee Break and know that you will be too because this video has lots of actions around the Brand Army, Adovacy, and Risk Mitigation Planning!
Let me know what you think!
Our weekend post is for all of us is on cyber attacks which could be on the Home or at work. There are some great tips in this Digital IBM work!
I’d love to hear what you think?
Did you know that cyber attacks are fast, and could be prevented?
So what do you do? We have 7 tips that can help you!
Let me know of any other tips you have used to protect against cybercrimes!
Yes, we are continuing on our march through the infographics from the Digital IBMer!
Today’s is on the Class of 2012 — the Digital Natives! I am a Digital Immigrant and proud of it! I love social. Tell me what factoids here surprise you!
Everyone is online!
Everyone’s on a social network! Well, almost everyone!
Social and mobile are interlocked — or should be!
The leaders of tomorrow won’t replace face-to-face interactions with digital ones, they will find ways to balance and get the most out of both.
Risk do exist – you need to develop a risk management plan!
Our best practices include:
Much will depend upon how today’s graduates and future generations harness the digital world — to drive progress in
healthcare, transportation, cities, and more. As people’s lives are increasingly digitally connected, being
social, secure and smart is not only a rallying cheer for the Class of 2012, it is becoming a way of life!
I am so excited about the new set of “social, smart and secure” that supports our Digital IBMer initiative. IBM released a set of four infographics that are designed to be shared with your family, friends and colleagues! I will start with one my favorites on your digital identity!
First, consider where you go Social!
Second, make sure that you are active in Social!
Third, Authencity is perfect!
So our advice is the following:
And more!
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