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Category: social media (Page 16 of 47)

TD Bank's "Automated Thanking Machine" – Social at its best!

TD Bank is highly creative in their support of their clients.

They have been a leader in building and launching innovative social media programs and platform. A few years ago, TD bank introduced IBM Connections as its enterprise social media internally to employees, and recent years have seen the successful launch of programs like TD Helps, an online financial advice community, a North American Social Customer Service program on Twitter, and, last spring, the TD Aeroplan Customer Community.
 
On July 25th TD Bank rocked Client Service with a new FIRST!

They released another first among the banks, a video capturing customers and employees sharing some great moments as they surprise people with the “Automated Thanking Machine.” The Automated Thanking Machine thanked customers across the country in personal and unique ways, from a memorable encounter with a sports idol to a dream vacation for a young family, and many other moments big and small. Later the same day, at 2pm, they celebrated customer appreciation day by thanking customers on the phone, online and in all of branches with an envelope containing $20.  

The video has generated millions of views in a very short time and reaction has been overwhelmingly positive.  Check out the comments on Youtube or twitter to get a flavor.

We are delighted that people have embraced #TDThanksYou in the spirit it was intended – as a heartfelt show of appreciation —  with a message about the power of a thank you and how that can change someone’s day.

Looking ahead, they’re even more encouraged to continue to innovate and push the boundaries of what a bank, indeed a brand, can do on social to connect with customers and employees.

Hats off to the entire TD Bank team including one of the best marketeers in the business, Wendy Arnott!!!!

Content creators for Digital Assets — More Creative in the "green"

I was fascinated by an article I just read about the impacts of colors on your mood. In particular, the article had strong insight into the color green on your creativity. Lately, several companies have been asking me how to inspire their team’s creativity especially for digital content.

As companies become more social, organizations are increasingly looking for digital content and media skills. In the digital age, content is becoming king and so digital content creators are the new kingmakers! With $135bn being spent on digital content, CMO’s see custom content as the future of marketing.

So is this one idea, to sit these new kingmakers in green rooms? Is this why actors room up in a “green room?”

TGIF: Rosie powers through to win SmartCamp Cambridge with mobile and predictive!

I’m thrilled to announce that Rosie is the winner of the SmartCamp Cambridge event!

Rosie is a leading SaaS provider of predictive online and mobile shopping applications to local merchants. Their solution is aimed at improving the grocery store shopping experience by predicting the grocery items shoppers need before they run out, at the lowest price from local grocers and online retailers.

What does their solution do for grocery retailers? Rosie provides e-commerce, delivery opportunities, and deep data services. And for consumers, Rosie enables them to shop online for their favorite local stores for delivery or in-store pickup. No more running up and down the aisles looking for what you need! Rosie provides it in a mobile app!

And here’s another tidbit about Rosie: they’re focused on diversity with a workforce that is 50% women! Now that’s an ingredient for success!

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