Happy Social Business Coffee Break!
This is CEMEX one of the very best Social Businesses in the world!
Author: sandraanncarter (Page 92 of 137)
In most of the visits I do with companies on social, the big question I get asked is what is the benefit of becoming a social business?
Here are a few great benefits that I see:
- Stronger employee engagement. Stronger employee engagement leads to great client engagement. In a social business, employees are smarter, more loyal, and engaged because their organization uses social networks, collaboration systems and shared messaging services.
- Great talent in and around! A “social” approach enables employees around the world to tap into each other’s expertise and connections. Companies can attract top talent and give employees the social tools they need to work together. Executives can layer analytics on top of social technologies to make sure their companies have the right skills and expertise to meet market demands.
- Exceptional client service. A social business is also one where customer service is exceptional because the company reaches out to customers through social networks, Twitter and blogs in innovative ways and acts on the insights it pulls together about consumers. That way, customer service teams have the insights and the analytics they need to predict and resolve problems before they happen.
- Personalized. Value in a Social Business is created not for ‘market segments’ or demographics but for individuals. Companies can dish up more targeted offers to customers and respond more quickly to their problems. R&D can gain new sources of inspirations and insight from customers and employees so that the products customers want are the ones that get to market … customized to their particular need, even made to order!
What are your thoughts on the value you see in Social?
Happy Monday!
Today in our Social Business Coffee Break series we will focus in on the value of using social in your sales process.
I’d love your thoughts as well!
A tribe is a group of people connected to an idea, connected to a leader and connected to each other. Being a member of a tribe not only changes the way you perceive the world — you see members of the group as insiders and nonmembers as outsiders — it changes your affiliation with the team. You are no longer just a fan but you’re part of the family!
When you form a relationship with someone, your brain thinks of that person as being part of you. This is called self-expansion. With you use social engagement you form a self-expanding relationship with your clients. This explains alot of the emotion you feel. The companies successes and failures feel like your own.
Social Media Tip of the Day!
Did you know that LinkedIn just announced a new function – mentions – which makes it easier to engage with your network by mentioning connections and companies in conversations on LinkedIn. Just start typing the name of a connection or a company in your status update box or a comment field and select the person from the list that appears in the drop-down.
The person or company you mentioned will receive a notification that they have been mentioned. Mentions will be rolled out to English-speaking members first.
Welcome to our Social Business Coffee Break !!! I am welcoming all you pragmatics to the social era!
Trying to get adoption and use of social from these folks are very different for companies than the leaders and visionary!
I’d love your thoughts!
I have been fortunate to meet an incredible group of women through my professional and organizational roles, and one person who shares my passion for expanding opportunities would like to encourage more women to connect with each other and access great resources through her organization, The Women’s Toolbox. Janet Powers, the Chief Executive Connector, will — in her own words — help you FIND Your Voice, SHARPEN Your Skills, SHARE Your Expertise and EXPAND Your Network. Its tagline (“Practical Advice for Busy Business Women”) illustrates its mission is to empower, educate, and entertain women.
I had the opportunity to talk with Janet at a lunch I hosted for female executives during our recent global customer event IBM Connect, and she suggested we work together in our support of women’s empowerment. As part of her commitment, I am excited to share that if you become a new member of The Women’s Toolbox, for a limited time you will receive a copy of my book, Get Bold: Using Social Media to Create a New Type of Social Business. I hope you will learn more about the resources available from Janet’s organization, and that you will share the opportunity to participate with the women in your networks as well.
Join online at
http://womenstoolbox.com/join-today/.