Social Business Sandy

BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Author: sandraanncarter (Page 91 of 137)

Mobile first. Social Always. Mind the data.

May 7, 2013 / / 3 Comments

I am here today in Luzern, Switzerland at the Big IBM event with over 1200 companies talking about Mobile and Social!

luzern

We have a special Digital Media Room to assist clients getting started with Social.   Social has a STRONG ROI component which I find is very appealing to our Swiss clients.   And the transformation itself is getting noticed in how it is changing the way we work. Did you know that 83% of gen y has joined a social network and $200B in mobile money transfers by 2015?

IBM believes in this transformation so strongly that Social Business has been a key enabler of IBM’s legendary business transformation and global integration.   IBM is the most prolific user of enterprise social technologies.

Today, more than 400,000 IBM employees use IBM social technologies, including Connections, IBM’s social business platform. As a result, more than 130,000 communities have been developed, 842,000 files shared globally have generated more than 22.1 million downloads. Every day, IBM generates 50 million instant message chats.   IBMs recent $1.3B acquisition of Kenexa  brings relevant data and expertise into the hands of business leaders within every functional department (marketing, HR, sales, product development).

After the keynote, I’ll post our key points for this powerful transformation!

Social Selling — Why is it important?

May 3, 2013 / / 0 Comments

Social media is used everywhere and is crucial to think through as a sales avenue:

  1. 1 of 5 minutes is spent online
  2. 3 in 5 IT decision makers learn about new products
  3. 57% of decision made before Sales contact
Social selling drives (per Aberdeen Group, Collaborate, Listen, Contribute: How Best-in-Class Sales Teams Leverage Social Selling, Nov 2012)
  1. 30% more team attainment of sales quota
  2. 21% more reps achieve quota
  3. 15% increase in customer renewal rate

Who is a Social Seller?   The social seller doesn’t just use social tools — they have a different approach.   They are:

  1. A Trust-builder
  2. An Idea challenger
  3. A Customer Advocate
  4. A Conversation Partner
  5. THE Go-to Person
sales quote

A (Social) Business in Motion – What does this mean?!

May 2, 2013 / / 8 Comments

I was just at the IMPACT conference, and a new term came up  — A business in motion!  I loved it.    It is dynamic and a living organization!  A business in motion is ready to meet customers on their terms, with a complete understanding of each customer, used to create deeper, more meaningful engagements.

Here’s what I learned about in terms of the imperatives for a Business in Motion!
5 key imperatives:

  1. Put mobile first, because this is the first point of engagement for your customers, partners and employees.
  2. Social Everywhere.   Reinvent the way you work in the market — this is the new norm.
  3. Reinvent your design and business processes to meet new expectations for instant, seamless and insightful interactions
  4. Adopt a flexible and secure integration model so that back-office systems can keep pace with rapid change
  5. Be Insight and Data Driven to uncover opportunities, build efficiencies and make informed decisions

What do you think?

Social is Personal. My story. It is powerful.

April 30, 2013 / / 4 Comments

The power of social is everywhere.

But no where as relevant than in personal life.

My dad was placed in the hospital for emergency brain surgery.   I got the news while in Vegas, and booked the first flight out.  I had to wait for the plane for over 6 hours — hoping to get home in time.

I was going crazy in the wait — and really needed to talk to someone.

So I did something I usually don’t do — I posted something very personal on Facebook about my dad.  Much to my surprise, within minutes I had response from friends all over the world.   The outpouring was overwhelming — over 500 comments plus dozens of calls.

  • I had calls from friends that I had not heard from since High School.
  • Prayers poured in
  • Comments of encouragement came in texts, comments, tweets
  • And I didn’t feel alone

No one gave up either — days and weeks went by ….. and the love flowed in through twitter, facebook and beyond.

I talk about the power of social in business — and the power there is very strong and real.  But this personal impact — priceless.

Social Tip of the Week! Turn off Retweets!

April 26, 2013 / / 1 Comment

Do you follow somebody on twitter who publishes great content but also tends to retweet anything (like anyone who thanks them), thus making it really hard for you to spot the interesting pieces in the mass of tweets? Than try this useful function: To turn off a person’s retweets, go on their profile, click on the little person icon next to the following button and select “Turn off retweets”. One exception: This only works for retweets sent by using the retweet button, not for those with RT at the beginning of the tweet.

Link Internal and External Social for Higher Benefits!

April 24, 2013 / / 2 Comments

Hot of the presses!

  • 96% of companies don’t link internal & external efforts – Dachis Social Business Council, August 2012
  • And if you do link them together as per McKinsey’s Web 2.0 Survey – calculating the average benefit increase of Fully Networked compared to only Internal or External — showed that “Fully Networked” companies achieve 3.6X higher benefit increase.

So how about you?  Are you linking the 2 together?

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